Bankrate API
No developer API. Bankrate runs a closed partner feed program that delivers credit-card content, rate data, and CardMatch results over XML, RSS, or JSON under bespoke contracts. Affiliates can embed JavaScript widgets or co-branded subdomains, but there are no public docs or keys.
Frequently asked questions
Bankrate scores F on the API Report Card. No developer API. Bankrate runs a closed partner feed program that delivers credit-card content, rate data, and CardMatch results over XML, RSS, or JSON under bespoke contracts. Affiliates can embed JavaScript widgets or co-branded subdomains, but there are no public docs or keys.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Bankrate is a personal-finance comparison and lead-generation marketplace that publishes rate tables, calculators, reviews, and editorial guidance across mortgages, refinance, credit cards, banking (savings, CDs, money market, checking), personal/auto/student/business loans, home equity (HELOC), investing (brokerages, robo-advisors), and auto + home insurance.
Vertical: Financial Services (Airtable bucket: Financial Services). Consumer-facing rate tables and product comparison pages (mortgage, refi, HELOC, CDs, savings, credit cards, personal loans, insurance).
7/10 in the U.S. personal-finance comparison space. Bankrate is one of the four canonical names alongside NerdWallet, Credit Karma, and LendingTree that lenders/card issuers default to when buying performance media.
Founded 1976 by Robert K. Heady as 'Bank Rate Monitor' (print). Acquired by Red Ventures November 1, 2017 for ~$1.24B in cash (deal announced July 3, 2017); Red Ventures was required to divest Caring.com as an FTC antitrust condition (FTC press release).
50 years old (founded 1976 as Bank Rate Monitor in print); digital from the late 1990s; IPO in 2011; private again under Apax Partners in 2014; acquired by Red Ventures in November 2017 for $1.24B (announced July 2017).
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.