Bankrate API
No developer API. Bankrate runs a closed partner feed program that delivers credit-card content, rate data, and CardMatch results over XML, RSS, or JSON under bespoke contracts. Affiliates can embed JavaScript widgets or co-branded subdomains, but there are no public docs or keys.
Frequently asked questions
Bankrate scores F on the API Report Card. No developer API. Bankrate runs a closed partner feed program that delivers credit-card content, rate data, and CardMatch results over XML, RSS, or JSON under bespoke contracts. Affiliates can embed JavaScript widgets or co-branded subdomains, but there are no public docs or keys.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly. Site terms may apply to any integration approach, and how they apply is a determination each team makes for itself.
Bankrate is a personal-finance comparison and lead-generation marketplace that publishes rate tables, calculators, reviews, and editorial guidance across mortgages, refinance, credit cards, banking (savings, CDs, money market, checking), personal/auto/student/business loans, home equity (HELOC), investing (brokerages, robo-advisors), and auto + home insurance.
Vertical: Financial Services (Airtable bucket: Financial Services). Consumer-facing rate tables and product comparison pages (mortgage, refi, HELOC, CDs, savings, credit cards, personal loans, insurance).
7/10 in the U.S. personal-finance comparison space. Bankrate is one of the four canonical names alongside NerdWallet, Credit Karma, and LendingTree that lenders/card issuers default to when buying performance media.
Founded 1976 by Robert K. Heady as 'Bank Rate Monitor' (print). Acquired by Red Ventures November 1, 2017 for ~$1.24B in cash (deal announced July 3, 2017); Red Ventures was required to divest Caring.com as an FTC antitrust condition (FTC press release).
50 years old (founded 1976 as Bank Rate Monitor in print); digital from the late 1990s; IPO in 2011; private again under Apax Partners in 2014; acquired by Red Ventures in November 2017 for $1.24B (announced July 2017).
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.