Dayforward API
Dayforward markets REST APIs, embeddable widgets, and SSO through its Workbench platform, but publishes no developer portal, OpenAPI spec, or sandbox. Integration starts with a sales conversation. Policyholders get a web portal only; there is no consumer-facing API for policy data.
Frequently asked questions
Dayforward scores D+ on the API Report Card. Dayforward markets REST APIs, embeddable widgets, and SSO through its Workbench platform, but publishes no developer portal, OpenAPI spec, or sandbox. Integration starts with a sales conversation. Policyholders get a web portal only; there is no consumer-facing API for policy data.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Dayforward is a New York City-headquartered life insurance technology company founded in 2019 by Aaron Shapiro (CEO, founder of digital agency Huge) and operating since 2020.
Vertical: Insurance (life insurance carrier + life insurance core platform / insurtech). Consumer flow (dayforward.com): Get a quote in minutes by entering age/gender/state/income/health information, complete a digital application with continuous/accelerated underwriting (often no medical exam required), bind a policy online, and manage beneficiaries, payments, and policy documents through a self-service portal at my.dayforward.com..
Dayforward is a young, capacity-constrained direct-to-consumer carrier with a small customer footprint and limited state availability relative to incumbents.
Applicant data: Name, DOB, SSN, address, state of residence, citizenship status, contact info.
~6 years old, founded 2019, launched policies in 2020. Cloud-native, mobile-friendly, API-aware by design.
No public developer portal, OpenAPI spec, or self-serve sandbox, developers cannot evaluate the Workbench API or build a proof-of-concept without going through Dayforward BD. No published partner roster for Workbench, unlike Bestow (whose B2B API customers like Lemonade and USAA are public) or Pendella (whose PEO customers are public), Dayforward has not disclosed marquee carrier or embedded partner customers, making it hard for prospective integrators to gauge maturity. Full sourced list under Sources below.
Common alternatives include Bestow, Ladder, Ethos, Haven Life (MassMutual), Fabric by Gerber Life, Sproutt. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.