Fishbowl Advanced serves a REST/JSON API from the customer's own server (default port 2456) with bearer-token auth and coverage across inventory, orders, and manufacturing. There are no native webhooks or official SDKs, and the quirky legacy JSON/CSV API is still widely deployed.
Fishbowl scores C on the API Report Card. Fishbowl Advanced serves a REST/JSON API from the customer's own server (default port 2456) with bearer-token auth and coverage across inventory, orders, and manufacturing. There are no native webhooks or official SDKs, and the quirky legacy JSON/CSV API is still widely deployed.
Fishbowl has an official API, but teams routinely hit its limits: gated access, partial coverage, or paid tiers. Most end up supplementing it with exports or an unofficial API layer like Supergood.
Fishbowl is an inventory and manufacturing management platform built primarily for small and mid-sized businesses that run QuickBooks (Desktop or Online) or Xero as their accounting system of record.
Primary vertical bucket: misc (Inventory Management / Manufacturing / SMB). A distributor or light manufacturer sets up parts and products with SKUs, UOMs, reorder points, vendor mappings, and BOMs; configures multiple warehouses, locations, and bins; and connects QuickBooks Desktop/Online or Xero plus sales channels (Shopify, BigCommerce, Amazon, eBay, Magento, WooCommerce) and shipping carriers (FedEx, UPS, USPS, DHL via ShipStation).
Mid-high within its segment.
Fishbowl is the system of record for on-hand quantities, lot/serial/expiry tracking, reorder points, landed cost, BOMs, work orders, purchase orders, and the bidirectional product/inventory/order bridge between sales channels (Shopify, BigCommerce, Amazon, eBay, Magento, WooCommerce), shipping (FedEx, UPS, USPS, DHL via ShipStation), and accounting (QuickBooks Desktop, QuickBooks Online, Xero, Reckon).
Founded in 2001 by Chuck and Beverly Hale; CEO David K. Williams brought the QuickBooks-integrated inventory product to market in 2004; management/employee buyout in 2011 (Zions Bank financed); acquired by Diversis Capital in December 2021.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Fishbowl API and MCP server so AI agents and internal tools can read and write Fishbowl data. See the Fishbowl integration docs at supergood.ai/docs/fishbowl-api.