FullStory API
FullStory publishes a REST Server API plus browser and mobile SDKs, all documented at developer.fullstory.com under API key auth. Segment Export handles bulk event egress in CSV, JSON, or NDJSON with an Admin or Architect key. The legacy Data Export API is deprecated in its favor.
Frequently asked questions
FullStory scores A on the API Report Card. FullStory publishes a REST Server API plus browser and mobile SDKs, all documented at developer.fullstory.com under API key auth. Segment Export handles bulk event egress in CSV, JSON, or NDJSON with an Admin or Architect key. The legacy Data Export API is deprecated in its favor.
FullStory has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
FullStory is a digital experience intelligence (DXI) platform that captures every user interaction on web and mobile via autocapture, then layers session replay, product analytics, heatmaps, funnels, in-app guides/surveys, and an AI agent (StoryAI) on top.
Horizontal/industry-agnostic. FullStory explicitly targets retail and ecommerce, travel and hospitality, gaming, SaaS, food and beverage, and financial services. Teams drop the FullStory JavaScript snippet (or mobile SDK) into their app to autocapture clicks, navigation, form interactions, errors, and DOM mutations.
High within the digital experience analytics category. G2 lists 760+ reviews at roughly 4.5 stars, and FullStory is consistently named alongside Heap, Pendo, Amplitude, Mixpanel, ContentSquare, and LogRocket in analyst and review-site comparisons.
Yes. FullStory holds session replay video of customer end-users, PII captured during sessions (form inputs, identifiers), and full behavioral event streams.
Founded in 2014 in Atlanta. Acquired Kelvin (heatmaps) early on and merged with mobile analytics vendor 3D Digital. The product is modern, with a current-generation web UI, mobile SDKs, MCP server, and AI agent (StoryAI).
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.