HealthMarkets API
No publicly documented API. Agent tools (AgentConnect, LeadConnect, QuoteConnect) sit behind agent login with no export path. ACA enrollment actually runs on HealthSherpa's white-labeled platform, and bound policies live with the underlying carriers, not HealthMarkets.
Frequently asked questions
HealthMarkets scores F on the API Report Card. No publicly documented API. Agent tools (AgentConnect, LeadConnect, QuoteConnect) sit behind agent login with no export path. ACA enrollment actually runs on HealthSherpa's white-labeled platform, and bound policies live with the underlying carriers, not HealthMarkets.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
HealthMarkets is one of the largest independent health and Medicare insurance brokerages in the United States, operating as a licensed insurance agency (HealthMarkets Insurance Agency, Inc.) rather than a carrier.
Financial Services, Health & Medicare insurance brokerage / agent marketplace. Consumer flow: a prospect lands on healthmarkets.com (often via Google, Medicare AEP TV/radio ads, or a Facebook lead form), enters ZIP + demographics, and either runs a self-serve quote on shop.healthmarkets.com or requests an agent callback.
HealthMarkets reports 7M+ policies sold (as of June 2024), 200+ contracted carriers, 3,000+ licensed agents, and ~3,500 employees as of Q1 2026.
Mixed. HealthMarkets itself does not hold the bound policy of record, that lives with the underlying carrier (Aetna, UnitedHealthcare, Humana, Cigna, Aflac, etc.).
HealthMarkets traces back to UICI (founded 1986, IPO 1986 on NYSE), which spun out Mega Life and Health Insurance and Mid-West National Life and was taken private in a $1.6B 2006 leveraged buyout by Blackstone, Goldman Sachs Capital Partners, and DLJ Merchant Banking and rebranded as HealthMarkets.
No public consumer or agent API, no developer portal, no documentation, no sandbox; the only programmatic surface is HealthSherpa-powered ACA enrollment which is a separate company's API. Agents work in HealthMarkets' AgentConnect CRM but have no documented export or integration path to bring their book of business to outside systems if they leave the agency. Full sourced list under Sources below.
Common alternatives include eHealth (NASDAQ: EHTH), GoHealth (NASDAQ: GOCO), SelectQuote (NYSE: SLQT), Assurance IQ (Prudential), TogetherHealth / Spring Venture Group, Policygenius (Zinnia). Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.