Hotjar's REST API (v1) is narrow: a Response API for exporting survey answers and a User Management API for GDPR lookups and deletions. Both are gated to Scale plans, with OAuth client-credentials auth. Heatmaps, recordings, and funnels have no programmatic export path.
Hotjar scores A on the API Report Card. Hotjar's REST API (v1) is narrow: a Response API for exporting survey answers and a User Management API for GDPR lookups and deletions. Both are gated to Scale plans, with OAuth client-credentials auth. Heatmaps, recordings, and funnels have no programmatic export path.
Hotjar has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
Hotjar is a digital experience intelligence platform offering heatmaps, session recordings, conversion funnels, surveys, feedback widgets, and unmoderated user tests.
Horizontal product/UX/marketing analytics tooling. Vertical-agnostic but heavily used by SaaS, e-commerce, marketing teams, product managers, UX researchers, and agencies. Teams install a JavaScript snippet (or mobile SDK) on their property.
Claims 1.3 million+ websites and apps across 180+ countries use the platform. Listed customers include HubSpot, HelloFresh, and Unbounce.
Heatmap interaction data (click/move/scroll coordinates per page), session recordings (DOM events, network, console, rage clicks, U-turns), funnel step conversion data, survey responses, feedback widget submissions, user test results (video + transcripts), engagement scoring, and per-visitor metadata (device, geo, referrer, custom user attributes).
Founded 2014 in Malta. Acquired by Contentsquare in September 2021 and fully merged into the Contentsquare Group on July 1, 2025.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.