Less Annoying CRM API
LACRM publishes a self-serve REST/JSON API at api.lessannoyingcrm.com/v2 covering contacts, pipelines, tasks, notes, and webhooks. Any account admin can generate an API key instantly, with no review gate. Auth is API-key only with no OAuth, and rate limits are unpublished.
Frequently asked questions
Less Annoying CRM scores B on the API Report Card. LACRM publishes a self-serve REST/JSON API at api.lessannoyingcrm.com/v2 covering contacts, pipelines, tasks, notes, and webhooks. Any account admin can generate an API key instantly, with no review gate. Auth is API-key only with no OAuth, and rate limits are unpublished.
Less Annoying CRM has a workable official integration path. Most engineering teams can build against it directly. Solid API with minor gaps
Less Annoying CRM (LACRM) is a deliberately minimalist, web-based customer relationship management application for very small businesses. Operated by Less Annoying CRM, Inc. (family-owned, self-funded, headquartered in St.
Vertical: Financial Services (small-business CRM, horizontal). A solo business owner or small-team admin signs up directly on the website (no sales call, 30-day free trial, no credit card required) and within minutes is importing contacts from a CSV, Outlook, Google Contacts, or another CRM.
LACRM is well-known and highly rated within the micro-SMB CRM niche (4.8-4.9/5 across G2, Capterra, Software Advice with 600+ reviews on Capterra alone; 10,000+ customers per the homepage), but it is a deliberate niche player rather than a household name.
Partially.
Less Annoying CRM was founded in 2009 in St. Louis, Missouri by brothers Tyler King (CEO) and Bracken King (CTO).
Rate-limit documentation is not published in the official API docs, developers have to discover limits empirically or via support, making it hard to design high-volume sync or ETL workloads with confidence. Authentication is API-key only, no OAuth 2.0 flow, which limits third-party multi-tenant SaaS apps from offering a clean 'Connect to LACRM' install experience without users manually pasting API keys. Full sourced list under Sources below.
Common alternatives include HubSpot CRM, Pipedrive, Zoho CRM, Bigin by Zoho CRM, Salesforce Starter / Sales Cloud, Insightly. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.