Novidea API
Novidea markets 450+ REST endpoints riding on the Salesforce platform, covering policy, claims, billing, and commissions. Developer access is customer or partner gated: the deeper API reference and runbooks arrive under contract, with no open portal or public status page.
Frequently asked questions
Novidea scores F on Supergood's API Report Card. Novidea markets 450+ REST endpoints riding on the Salesforce platform, covering policy, claims, billing, and commissions. Developer access is customer or partner gated: the deeper API reference and runbooks arrive under contract, with no open portal or public status page.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly. Site terms may apply to any integration approach, and how they apply is a determination each team makes for itself.
Novidea is a cloud-native, Salesforce-built insurance distribution management platform headquartered in Netanya, Israel (with major offices in London at 30 St Mary Axe and in the US), founded in January 2009 by CEO and co-founder Roi Agababa (a former senior VP at SRL Group).
Vertical: Insurance (specifically insurance distribution software, broker management, MGA/MGU policy administration, coverholder workflows, and the Lloyd's / London Market subscription-market value chain). Front-office CRM workflows: lead capture, prospect-to-quote, opportunity management, producer pipeline tracking, and renewal forecasting on top of Salesforce's standard CRM data model extended with insurance objects (Account, Contact, Opportunity, Policy, Risk, Coverage, Endorsement, Claim).
High within the global specialty, London Market, and MGA/coverholder segments; moderate-to-high within mid-market international broking; lower within North American small/mid P&C distribution (where Applied Epic, EZLynx, and Vertafore AMS360/Sagitta still dominate).
Party records: client/insured, prospect, producer/broker, sub-producer, carrier/underwriter, MGA, TPA, vendor, with hierarchical account structures, multi-currency billing addresses, and KYC/sanctions flags.
Founded January 2009; ~17 years old as of 2026. Novidea was an early bet on the Salesforce platform as the foundation for insurance distribution software, a strategic decision that has aged well as Salesforce became the dominant enterprise SaaS platform.
Supergood's grades measure one thing: can a customer's engineering team get their own data out programmatically? Supergood checks six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and rolls them into a letter grade. Supergood re-verifies grades, and they only move on evidence.
Yes, via a managed API layer. Supergood builds REST APIs and MCP servers for authenticated enterprise web apps, so AI agents and internal tools can read and write data programmatically. Site terms may apply to any integration approach, and how they apply is a determination each team makes for itself.
Not that we could find. As of August 2026 there is no official Novidea MCP server in any public registry, and no maintained community server we're aware of. We re-verify this periodically — report an inaccuracy below if we missed one.
Not natively. Novidea doesn't publish an MCP server, so MCP clients like Claude, Cursor, and Codex have nothing to connect to out of the box. If that changes, this page will reflect it.