Novidea API
Novidea markets 450+ REST endpoints riding on the Salesforce platform, covering policy, claims, billing, and commissions. Developer access is customer or partner gated: the deeper API reference and runbooks arrive under contract, with no open portal or public status page.
Frequently asked questions
Novidea scores F on the API Report Card. Novidea markets 450+ REST endpoints riding on the Salesforce platform, covering policy, claims, billing, and commissions. Developer access is customer or partner gated: the deeper API reference and runbooks arrive under contract, with no open portal or public status page.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Novidea is a cloud-native, Salesforce-built insurance distribution management platform headquartered in Netanya, Israel (with major offices in London at 30 St Mary Axe and in the US), founded in January 2009 by CEO and co-founder Roi Agababa (a former senior VP at SRL Group).
Vertical: Insurance (specifically insurance distribution software, broker management, MGA/MGU policy administration, coverholder workflows, and the Lloyd's / London Market subscription-market value chain). Front-office CRM workflows: lead capture, prospect-to-quote, opportunity management, producer pipeline tracking, and renewal forecasting on top of Salesforce's standard CRM data model extended with insurance objects (Account, Contact, Opportunity, Policy, Risk, Coverage, Endorsement, Claim).
High within the global specialty, London Market, and MGA/coverholder segments; moderate-to-high within mid-market international broking; lower within North American small/mid P&C distribution (where Applied Epic, EZLynx, and Vertafore AMS360/Sagitta still dominate).
Party records: client/insured, prospect, producer/broker, sub-producer, carrier/underwriter, MGA, TPA, vendor, with hierarchical account structures, multi-currency billing addresses, and KYC/sanctions flags.
Founded January 2009; ~17 years old as of 2026. Novidea was an early bet on the Salesforce platform as the foundation for insurance distribution software, a strategic decision that has aged well as Salesforce became the dominant enterprise SaaS platform.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Novidea API and MCP server so AI agents and internal tools can read and write Novidea data. See the Novidea integration docs at supergood.ai/docs/novidea-api.