No public API, developer portal, or SDK. Integration runs through Zinnia partnership deals: carriers get server-to-server e-application feeds, enterprise channels like LPL are wired in, and publishers get lead-attribution webhooks. Post-bind policy data lives with the underwriting carrier.
Policygenius scores C+ on the API Report Card. No public API, developer portal, or SDK. Integration runs through Zinnia partnership deals: carriers get server-to-server e-application feeds, enterprise channels like LPL are wired in, and publishers get lead-attribution webhooks. Post-bind policy data lives with the underwriting carrier.
Policygenius has an official API, but teams routinely hit its limits: gated access, partial coverage, or paid tiers. Most end up supplementing it with exports or an unofficial API layer like Supergood.
Policygenius is an online insurance marketplace and licensed independent broker founded in 2014 by Jennifer Fitzgerald and Francois de Lame, headquartered in New York, NY (with a Durham, NC office).
Financial Services, online insurance brokerage / digital insurance marketplace. Consumer (B2C) flow: a prospect lands on policygenius.com (often from Google search, content marketing on the Policygenius blog, or affiliate publishers), enters demographics / coverage need / health intake, runs a comparison across the carrier panel for the chosen line (life, home, auto, disability), and either self-serves through application or is routed to a W-2 licensed Policygenius agent who manages the underwriting back-and-forth, medical exam scheduling for life, and bind.
Combined Zinnia + Policygenius footprint is 60+ carrier clients, 350+ distributors and partners, and 2M+ policyholders as disclosed at acquisition.
Mixed.
Founded 2014 by Jennifer Fitzgerald and Francois de Lame (both ex-McKinsey), ~12 years old as of 2026.
No public self-serve developer portal, there is no developer.policygenius.com, no public REST/OpenAPI reference, no sandbox, and no SDK; third-party developers cannot evaluate the API without a Zinnia partnership conversation. Policygenius Pro integration into advisor / bank / credit union / BGA / IMO channels is gated to enterprise partnership deals (e.g., LPL Financial), not available to a mid-market RIA, smaller BGA, or fintech that wants to self-serve onboard. Full sourced list under Sources below.
Common alternatives include SelectQuote (NYSE: SLQT), eHealth (NASDAQ: EHTH), Insurify, NerdWallet Insurance, EverQuote (NASDAQ: EVER), The Zebra. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.