Productsup API
Two well-documented public APIs: the Stream API for high-throughput product data with published per-endpoint rate limits, and a Platform API for accounts, sites, and jobs. Keys are provisioned manually by the account team. Legacy Platform data writes were sunsetted in March 2025.
Frequently asked questions
Productsup scores C+ on the API Report Card. Two well-documented public APIs: the Stream API for high-throughput product data with published per-endpoint rate limits, and a Platform API for accounts, sites, and jobs. Keys are provisioned manually by the account team. Legacy Platform data writes were sunsetted in March 2025.
Productsup has an official API, but teams routinely hit its limits: gated access, partial coverage, or paid tiers. Most end up supplementing it with exports or an unofficial API layer like Supergood.
Productsup is a cloud-based product content syndication and feed management platform (the company brands it a "Product-to-Consumer" or P2C platform) that ingests product data from ERPs, PIMs, DAMs, MDMs, and spreadsheets, transforms and optimizes it through a no-code rules engine (~268 optimization tools), and distributes the optimized feeds to 2,500+ downstream channels, ad platforms, marketplaces, retailer/distributor endpoints, social commerce, comparison shopping engines, and emerging AI/LLM commerce surfaces.
Horizontal/cross-industry commerce infrastructure, sold primarily into enterprise and upper mid-market brands, retailers, distributors, and digital agencies. Ingest product data from ERP (SAP, NetSuite, Microsoft Dynamics), PIM (Akeneo, Pimcore, Salsify, inriver), DAM, MDM, CSV/XML/JSON feeds, and APIs.
Medium within its niche. Productsup serves 1,000+ brands and is regularly cited alongside Feedonomics, Channable, DataFeedWatch, Lengow, and GoDataFeed in feed-management category coverage.
Founded: 2010, Berlin, Germany. Founders: Marcel Hollerbach, Kai Seefeldt, Bertram Pomeroy, Johannis Hatt. HQ: Berlin; offices in New York, London, Amsterdam, Singapore. Funding: ~$70M Series B (2021, led by Bregal Milestone).
Founded 2010 in Berlin, Germany by Marcel Hollerbach, Kai Seefeldt, Bertram Pomeroy, and Johannis Hatt.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.