Simply Business API
Simply Business has no public developer portal; its REST API is partner-gated. Admission runs through the Strategic Partnerships program by email, with docs under NDA and no public sandbox. Partners get embedded quote-and-bind flows plus webhooks for bind, payment, and renewal events.
Frequently asked questions
Simply Business scores C on the API Report Card. Simply Business has no public developer portal; its REST API is partner-gated. Admission runs through the Strategic Partnerships program by email, with docs under NDA and no public sandbox. Partners get embedded quote-and-bind flows plus webhooks for bind, payment, and renewal events.
Simply Business has an official API, but teams routinely hit its limits: gated access, partial coverage, or paid tiers. Most end up supplementing it with exports or an unofficial API layer like Supergood.
Simply Business is a digital small business insurance brokerage founded in 2005 in London, UK, and acquired by The Travelers Companies in August 2017 for approximately $490M from Aquiline Capital Partners (which had bought it from AnaCap Financial Partners in April 2015 for £120M, following a 2013 management buyout).
Vertical: Insurance (small business commercial P&C brokerage / digital MGA / embedded distribution). Online quote questionnaire (~10 minutes) that fans out to 17+ carrier APIs and returns side-by-side quotes. Bind, payment, and policy issuance with instant proof of insurance (COI).
High in the digital small business broker segment, particularly in the UK where Simply Business is the dominant online SME insurance brand.
Business profile: legal name, DBA, EIN, NAICS/SIC, state, address, ownership, revenue, payroll, employee count, years in business, prior claims, professional licenses.
Founded 2005 in London; ~21 years old as of 2026. US operation launched December 2016, ~9 years old.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.