Zillow Rentals API
No public or open API. Zillow Rentals offers two partner programs: a one-way listing feed (XML or MITS 4.1) and a fixed-field Lead API webhook, restricted to approved property management companies after 4 to 6 weeks of onboarding. Individual landlords and non-PMS software do not qualify.
Frequently asked questions
Zillow Rentals scores F on the API Report Card. No public or open API. Zillow Rentals offers two partner programs: a one-way listing feed (XML or MITS 4.1) and a fixed-field Lead API webhook, restricted to approved property management companies after 4 to 6 weeks of onboarding. Individual landlords and non-PMS software do not qualify.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Zillow Rentals is the rental arm of Zillow Group (NASDAQ: ZG / Z), spanning the consumer rental marketplace served across Zillow.com/rent, Trulia, HotPads, and, following Zillow's February 2025 $100M multi-year deal with Redfin, Rent.com, ApartmentGuide.com, and Rentals.com, plus the B2B SaaS product Zillow Rental Manager (ZRM) for individual landlords, small operators, and (via gated feed integrations) professional multifamily property managers.
Real Estate, specifically U.S. single-family and multifamily rentals. Renters search by city / commute / school / neighborhood, filter by price, beds, pet policy, lease length, and amenities, take 3D tours, message properties via in-platform chat, and submit a Zillow rental application (one $35 fee, reusable across all participating Zillow listings for 30 days).
Extremely high in U.S. rentals. Zillow Rentals is one of two dominant ILS networks alongside Apartments.com and is the largest by combined renter traffic.
Zillow Rentals holds the top-of-funnel lead, application, screening, lease, and payment data layer for a very large share of U.S. SMB landlords and a meaningful slice of multifamily: live rental listing inventory and pricing across the Zillow / Trulia / HotPads / Rent.com / ApartmentGuide network, prospect inquiries and message threads (often the #1 lead source for paying multifamily properties), Zillow rental applications (the $35 reusable application captures full PII, employment, income, residence history), TransUnion-powered tenant screening reports (credit, criminal, eviction), signed digital lease agreements on state-specific templates, recurring ACH and card rent payment records, and Rent Zestimate pricing benchmarks.
Mature. Zillow launched in 2006 and acquired/built into rentals through the 2015 $2.5B Trulia acquisition, the 2012 HotPads buy, the 2018 acquisition of Naked Apartments, and the 2025 Redfin/Rent.com multifamily deal.
Feed onboarding takes 4–6 weeks of production-data testing before going live, gated behind an intake form and email approval from the Rentals Integrations team. Lead API uses fixed fields and URL-encoded HTTP POST that cannot be customized, partners must adapt their CRM schema to Zillow's, not the reverse. Full sourced list under Sources below.
Common alternatives include Apartments.com, Realtor.com Rentals, Rent. (Rent.com), ApartmentGuide, Zumper, PadMapper. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.