A documented REST API at developers.birdeye.com covers reviews, contacts, locations, surveys, and webhooks. Keys come from the dashboard only on plans that include API access, sometimes via support ticket. Auth is API key only, no OAuth; rate limits are unpublished and vary by plan.
Birdeye scores D on the API Report Card. A documented REST API at developers.birdeye.com covers reviews, contacts, locations, surveys, and webhooks. Keys come from the dashboard only on plans that include API access, sometimes via support ticket. Auth is API key only, no OAuth; rate limits are unpublished and vary by plan.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Birdeye is a cloud-based customer experience and 'agentic marketing' platform that bundles online review generation and management (across 200+ review sites including Google, Facebook, Yelp, and industry-specific networks), business listings synchronization (across 50+ directories), social media publishing and listening, webchat and SMS messaging, surveys and Net Promoter Score collection, ticketing, payments, AI-generated review responses, competitive benchmarking, and, since 2024-2026, a suite of autonomous AI agents (Search AI, Listings AI, Reviews AI, Social AI, Insights AI, Marketing Automation) branded as the 'agentic marketing platform.' The platform sits as the system of record for a multi-location brand's online reputation and digital presence: every inbound review, listing edit, social post, customer message, and AI agent interaction flows through Birdeye's unified dashboard.
Vertical: Customer experience / online reputation management / multi-location marketing (horizontal SaaS with deep vertical packaging). A multi-location marketing manager or location-level operator logs into Birdeye's web app or mobile app and sees a unified dashboard of every Google/Facebook/Yelp/industry-specific review across all locations, every listing record across 50+ directories, every webchat and SMS thread, every social post, and every AI agent interaction.
Birdeye reports working with 150,000+ businesses and healthcare practices, has earned multiple G2 'Leader' and 'Enterprise Leader' awards in Online Reputation Management and Multi-Location Marketing Platform categories, and counts marquee enterprise customers including H&R Block, Caesars Entertainment, Cracker Barrel, Aspen Dental, and many regional auto and dental groups.
Yes, for any multi-location brand that runs reputation, listings, and customer engagement on it, Birdeye is the system of record for the entire customer reputation and engagement graph: every Google/Facebook/Yelp/industry-specific review (with response history and AI-suggested responses), every review request send and conversion event, every listing record across 50+ directories (NAP data, hours, photos, attributes), every webchat and SMS thread with customers, every social post and engagement, every survey response and NPS score, every support ticket, every AI agent transcript and decision log, every contact record with consent/opt-in status, multi-location roll-up reporting, and competitive benchmark data.
Founded 2012 in Palo Alto, California by Naveen Gupta (CEO) and Neeraj Gupta as BirdEye, originally focused on online review aggregation and management.
API key access is gated through the dashboard and (per support docs) often requires opening a support ticket or upgrading plan tier to enable, not self-serve on all plans. Rate limits are not publicly documented in the developer portal, Birdeye states limits 'vary by plan' and direct customers to support for confirmation, making capacity planning difficult. Full sourced list under Sources below.
Common alternatives include Podium, Reputation.com, Yext, Trustpilot, Yotpo, SOCi. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.