Dealertrack DMS API
Dealertrack has no public API. Third-party access runs through Opentrack, a certification program requiring a signed integration agreement, with vendor certification granted at Dealertrack's sole discretion. There is no self-serve developer portal or open credential issuance.
Frequently asked questions
Dealertrack DMS scores D on the API Report Card. Dealertrack has no public API. Third-party access runs through Opentrack, a certification program requiring a signed integration agreement, with vendor certification granted at Dealertrack's sole discretion. There is no self-serve developer portal or open credential issuance.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Dealertrack DMS (Cox Automotive) is a cloud-based dealer management system that runs the core operations of franchise and independent auto dealerships: accounting, F&I, parts, service, inventory, and deal processing. It is one of the major DMS platforms alongside CDK Global and Reynolds & Reynolds.
Auto Dealer Management, Typically for franchise and independent automobile dealerships running their back office and showroom operations. Dealerships use Dealertrack DMS for general ledger and accounting, F&I and eContracting, parts and service management, inventory, payroll, and deal workflows, the operational system of record for the store.
Backed by Cox Automotive, one of the top-three DMS providers in North America with thousands of rooftops; 275+ certified Opentrack vendors and 375+ integration points.
Yes, dealership accounting, deals, F&I contracts, parts/service records, inventory, and customer data, mission-critical system-of-record data trapped behind a DMS.
Dealertrack founded ~2001; DMS lineage older via acquisitions. Antiquated, slow-modernizing automotive vertical though Cox has migrated it to a cloud platform.
Integration requires signed agreement and Dealertrack-controlled certification. Vendor certification controlled "in Dealertrack's sole discretion". Full sourced list under Sources below.
Common alternatives include CDK Global, Reynolds & Reynolds, Tekion, DealerBuilt, Auto/Mate (DealerSocket). Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Dealertrack DMS API and MCP server so AI agents and internal tools can read and write Dealertrack DMS data. See the Dealertrack DMS integration docs at supergood.ai/docs/dealertrack-dms-api.