Drip API
Drip exposes a documented REST API covering subscribers, campaigns, ecommerce events, and webhooks. Access is self-serve: any account can mint an API token, with OAuth 2.0 for public integrations. Batch endpoints run 50 requests/hour and there is no bulk export endpoint.
Frequently asked questions
Drip scores A on the API Report Card. Drip exposes a documented REST API covering subscribers, campaigns, ecommerce events, and webhooks. Access is self-serve: any account can mint an API token, with OAuth 2.0 for public integrations. Batch endpoints run 50 requests/hour and there is no bulk export endpoint.
Drip has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
Drip is a cloud-based ecommerce email and SMS marketing automation platform, what the company calls an 'ecommerce CRM' (ECRM), that combines email broadcasts, automated workflows (welcome, abandoned cart, browse abandonment, post-purchase, winback), SMS, behavioral segmentation, popups/forms, and revenue attribution into one product purpose-built for online stores.
Vertical: Ecommerce email + SMS marketing automation / ECRM (horizontal SaaS, ecommerce-focused). Marketers at DTC stores install Drip's JavaScript snippet and connect their ecommerce platform (Shopify/WooCommerce/BigCommerce), which begins syncing customers, products, orders, and cart activity.
Drip has roughly 16,000 customers per third-party trackers (TechnologyChecker, Enlyft) and holds about 0.49% of the online-marketing market and 0.04% of enterprise marketing management, putting it well behind Mailchimp, Klaviyo, HubSpot, and ActiveCampaign by install base.
Yes, for any DTC ecommerce brand running lifecycle marketing on Drip, the platform is the system of record for the entire subscriber engagement and revenue-attribution dataset: the full subscriber database with tags, custom fields, lifecycle stage, and subscription/consent status; every behavioral event (page views, custom events, form submissions); every email and SMS send with open/click/reply/conversion history; every automation workflow entry/exit; ecommerce orders, cart events, and product catalog synced from Shopify/WooCommerce/BigCommerce; and revenue attribution per campaign/workflow.
Founded in late 2012 in Fresno, California by Rob Walling (CEO) and Derrick Reimer (CTO); launched publicly in November 2013. Acquired in July 2016 by Avenue 81, Inc. (the parent of Leadpages), and later folded into Redbrick when Leadpages joined Redbrick.
Users frequently cite gaps and inconsistencies in API docs/FAQs that slow non-trivial integrations. Batch endpoints are throttled to 50 requests/hour, requiring careful queueing for large catalog/subscriber syncs. Full sourced list under Sources below.
Common alternatives include Klaviyo, Mailchimp (Intuit), Omnisend, ActiveCampaign, HubSpot Marketing Hub, Brevo (Sendinblue). Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.