Fashion GPS (Launchmetrics) API
No public, self-serve API. The Events API for CRM sync and the Samples API are provisioned per contract and documented only at marketing-page level, with no endpoint reference. Bulk sample data moves via a brittle Excel import with exact-name prerequisites.
Frequently asked questions
Fashion GPS (Launchmetrics) scores F on the API Report Card. No public, self-serve API. The Events API for CRM sync and the Samples API are provisioned per contract and documented only at marketing-page level, with no endpoint reference. Bulk sample data moves via a brittle Excel import with exact-name prerequisites.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Launchmetrics is the Brand Performance Cloud for fashion, luxury, and beauty brands, the modern incarnation of Fashion GPS (founded 2006) following its 2016 merger with Augure.
Vertical: fashion, luxury, and beauty brand-performance software, a vertical-specific suite for PR, sample, and event workflows in the fashion/lifestyle/beauty industries (classified as 'misc' because none of the Airtable verticals cover Fashion/Luxury PR & Sample Management). A luxury fashion brand's PR team uses Launchmetrics across the entire fashion-week cycle.
8/10 within fashion/luxury/beauty PR and sample workflows; 4/10 in the broader software market. Inside the fashion industry, Fashion GPS / Launchmetrics is the default.
Yes, for the 1,700+ fashion, luxury, and beauty brands and agencies that run on it, Launchmetrics is the system of record for several load-bearing workstreams: (1) the physical-sample inventory ledger, every sample's location, custodian, check-in/check-out audit trail, courier handoff, return state, and loss/gift disposition (a sample library at a luxury maison can be tens of thousands of pieces worth six to eight figures, and 5-15% annual sample loss directly translates to millions of dollars of write-offs); (2) the PR contact database, journalist, stylist, editor, retailer, and influencer records with engagement history, email opt-in state, and segmentation, often built up over a decade or more and irreplaceable if lost; (3) the fashion-week guest list, RSVP state, and seating chart for marquee runway shows where seating politics directly affect brand relationships; (4) the email-blast send and engagement history with deliverability/unsubscribe state; (5) the media-monitoring archive of every print, online, social, and broadcast placement across 200+ countries, tagged to the brand and competitor benchmark set; (6) the MIV history that underpins marketing-budget defense at the C-suite and is cited in WWD, Vogue Business, and Business of Fashion.
Fashion GPS was founded in 2006 in New York City by Eddie Mullon, a former fashion PR professional, who built a sample-tracking workflow to replace the paper-based filing systems that dominated fashion PR.
No public developer portal, no OpenAPI/Swagger spec, no SDKs, no documented rate limits, no public OAuth flow, third-party API tracker lists Launchmetrics but every technical field is empty. Events API is documented at a marketing-page level only ('bi-directional CRM sync') with no public endpoint reference, authentication detail, or self-serve key issuance. Full sourced list under Sources below.
Common alternatives include Meltwater, CisionOne, EZO, Muck Rack, Prowly, Notified (Onclusive). Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Fashion GPS (Launchmetrics) API and MCP server so AI agents and internal tools can read and write Fashion GPS (Launchmetrics) data. See the Fashion GPS (Launchmetrics) integration docs at supergood.ai/docs/fashion-gps-launchmetrics-api.