Joor API
JOOR documents a Brand API (v4) at api-docs.jooraccess.com covering styles, inventory, customers, orders, pricing, and assets. Tokens are issued by the integrations team to clients and approved partners only; no self-serve signup, and docs advise serializing requests.
Frequently asked questions
Joor scores D on the API Report Card. JOOR documents a Brand API (v4) at api-docs.jooraccess.com covering styles, inventory, customers, orders, pricing, and assets. Tokens are issued by the integrations team to clients and approved partners only; no self-serve signup, and docs advise serializing requests.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
JOOR is a cloud-based B2B wholesale e-commerce platform purpose-built for the global fashion, footwear, accessories, beauty, home and lifestyle industries.
Vertical: B2B wholesale e-commerce / fashion wholesale operating system (industry-specific). Target market is brands and retailers in apparel, footwear, accessories, swimwear & resort, bridal, sport & outdoor, beauty, and home & design. A fashion brand uses JOOR to digitize and distribute its seasonal collections to wholesale buyers: the brand uploads styles, colors, sizes, wholesale and retail prices, imagery, and linesheets (via the UI, flat-file FTP/SFTP imports in Excel/CSV/TXT, or the Brand API for real-time syncs from an ERP/PLM).
JOOR is one of two clearly dominant pure-play fashion wholesale platforms (JOOR + NuORDER).
Yes, for any fashion brand selling wholesale on JOOR, the platform is the system of record for the wholesale channel: the full digital linesheet and seasonal catalog (styles, SKUs, colorways, size runs, wholesale pricing per currency/region, MSRP, imagery, custom style fields), the retail buyer / wholesale customer master (account hierarchies, credit terms, ship-to/bill-to, assigned reps), every wholesale order (line items, discounts, drop dates, ship windows, cancel dates, allocations, fulfillment status, returns, RAs), inventory exposure to the wholesale channel, embedded payments and credit-terms data via JOOR Pay (which brings PCI scope and tax/1099-style reporting), and rep performance / market-week analytics.
Founded 2010 in New York City by Mona Bijoor. Private, Series D (October 2023, $25M round). ~180 employees as of January 2026.
API access is partner/client-gated, tokens are issued by JOOR's integrations team rather than via self-serve OAuth, so independent ISVs cannot ship a JOOR connector without a partnership. API has limitations on certain product info updates and the integration coding is not as intuitive or straightforward as users would like. Full sourced list under Sources below.
Common alternatives include NuORDER (by Lightspeed), Brandboom, FashionGo, Faire, Ankorstore, RepSpark. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Joor API and MCP server so AI agents and internal tools can read and write Joor data. See the Joor integration docs at supergood.ai/docs/joor-api.