Joor API
JOOR documents a Brand API (v4) at api-docs.jooraccess.com covering styles, inventory, customers, orders, pricing, and assets. Tokens are issued by the integrations team to clients and approved partners only; no self-serve signup, and docs advise serializing requests.
Frequently asked questions
Joor scores D on Supergood's API Report Card. JOOR documents a Brand API (v4) at api-docs.jooraccess.com covering styles, inventory, customers, orders, pricing, and assets. Tokens are issued by the integrations team to clients and approved partners only; no self-serve signup, and docs advise serializing requests.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly. Site terms may apply to any integration approach, and how they apply is a determination each team makes for itself.
JOOR is a cloud-based B2B wholesale e-commerce platform purpose-built for the global fashion, footwear, accessories, beauty, home and lifestyle industries.
Vertical: B2B wholesale e-commerce / fashion wholesale operating system (industry-specific). Target market is brands and retailers in apparel, footwear, accessories, swimwear & resort, bridal, sport & outdoor, beauty, and home & design. A fashion brand uses JOOR to digitize and distribute its seasonal collections to wholesale buyers: the brand uploads styles, colors, sizes, wholesale and retail prices, imagery, and linesheets (via the UI, flat-file FTP/SFTP imports in Excel/CSV/TXT, or the Brand API for real-time syncs from an ERP/PLM).
JOOR is one of two clearly dominant pure-play fashion wholesale platforms (JOOR + NuORDER).
Yes, for any fashion brand selling wholesale on JOOR, the platform is the system of record for the wholesale channel: the full digital linesheet and seasonal catalog (styles, SKUs, colorways, size runs, wholesale pricing per currency/region, MSRP, imagery, custom style fields), the retail buyer / wholesale customer master (account hierarchies, credit terms, ship-to/bill-to, assigned reps), every wholesale order (line items, discounts, drop dates, ship windows, cancel dates, allocations, fulfillment status, returns, RAs), inventory exposure to the wholesale channel, embedded payments and credit-terms data via JOOR Pay (which brings PCI scope and tax/1099-style reporting), and rep performance / market-week analytics.
Founded 2010 in New York City by Mona Bijoor. Private, Series D (October 2023, $25M round). ~180 employees as of January 2026.
API access is partner/client-gated, tokens are issued by JOOR's integrations team rather than via self-serve OAuth, so independent ISVs cannot ship a JOOR connector without a partnership. API has limitations on certain product info updates and the integration coding is not as intuitive or straightforward as users would like. Full sourced list under Sources below.
Common alternatives include NuORDER (by Lightspeed), Brandboom, FashionGo, Faire, Ankorstore, RepSpark. Graded alternatives appear under "More from the report card" below.
Supergood's grades measure one thing: can a customer's engineering team get their own data out programmatically? Supergood checks six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and rolls them into a letter grade. Supergood re-verifies grades, and they only move on evidence.
Yes, via a managed API layer. Supergood builds REST APIs and MCP servers for authenticated enterprise web apps, so AI agents and internal tools can read and write data programmatically. Site terms may apply to any integration approach, and how they apply is a determination each team makes for itself.
Not that we could find. As of August 2026 there is no official Joor MCP server in any public registry, and no maintained community server we're aware of. We re-verify this periodically — report an inaccuracy below if we missed one.
Not natively. Joor doesn't publish an MCP server, so MCP clients like Claude, Cursor, and Codex have nothing to connect to out of the box. If that changes, this page will reflect it.