Framer ships a Plugin API inside the canvas and a Server API, announced November 2025 and still in open beta, via the official framer-api npm package. API keys are self-serve from site settings on a paid plan. There is no SLA yet and no published rate limits.
Framer scores A on the API Report Card. Framer ships a Plugin API inside the canvas and a Server API, announced November 2025 and still in open beta, via the official framer-api npm package. API keys are self-serve from site settings on a paid plan. There is no SLA yet and no published rate limits.
Framer has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
Framer is a browser-based no-code website builder that pairs a designer-grade visual canvas (descended from the original Framer prototyping tool) with a hosted CMS, AI-powered site and section generation, native Localization, the Convert analytics + A/B testing product, forms, and managed hosting on Framer's own global CDN.
Vertical: horizontal designer-first no-code website builder + hosted CMS, primarily individual designers, freelancers, startup marketing teams, creative agencies, and in-house design teams at design-led brands building marketing sites, portfolios, landing pages, and event/launch microsites. Designers and marketers build sites in the Framer canvas (a browser-based visual editor descended from the original Framer prototyping app), structure content in CMS Collections (blog posts, case studies, team members, changelogs), capture leads through native forms, run experiments and read traffic through Convert (Framer's built-in analytics + A/B testing product), translate content through native Localization with per-locale add-on pricing, and publish to framer.website subdomains or custom domains served from Framer's CDN.
Framer reports approximately 500,000 monthly active users and an estimated 45,000-55,000 paying customers, with $50M ARR reached in 2025 (up from $10M in 2023) and a stated $100M ARR goal for 2026.
Yes, for any business whose marketing site, landing pages, blog, portfolio, or customer-facing web presence runs on Framer, the platform is the system of record for the entire website dataset: the complete Designer source-of-truth (page tree, components, layers, breakpoints, animations, effects), every CMS Collection and item (blog posts, case studies, team members, changelogs, product pages) with custom fields and the relational CMS layer (Pro+), all form submissions (often the primary lead-capture surface for B2B SaaS and design studio sites), Convert analytics and A/B test event data (the built-in behavioral and traffic dataset), hosted assets and CDN content, custom domains, redirects, per-locale translated content via Localization, and editor/role assignments.
Founded in Amsterdam in 2014 by Koen Bok and Jorn van Dijk, who previously sold their design studio Sofa to Facebook in 2011.
Server API is brand-new (announced November 2025) and still in open beta, no SLA, capabilities subject to change, and limited public documentation versus a stable v1. Native architecture is stateful WebSocket rather than REST, teams that want plain HTTP have to wrap it themselves and add their own authentication layer, with strong authentication explicitly called out as the integrator's responsibility. Full sourced list under Sources below.
Common alternatives include Webflow, Wix / Wix Studio, Squarespace, WordPress, Shopify, Duda. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.