Webflow API
Webflow's Data API v2 is self-serve REST on any paid plan via per-site tokens, with OAuth 2.0 for marketplace apps, webhooks, and official JavaScript and Python SDKs. Rate limits are plan-gated (60 to 120 a minute), site publish throttles to one a minute, and bulk export is absent.
Frequently asked questions
Webflow scores A on the API Report Card. Webflow's Data API v2 is self-serve REST on any paid plan via per-site tokens, with OAuth 2.0 for marketplace apps, webhooks, and official JavaScript and Python SDKs. Rate limits are plan-gated (60 to 120 a minute), site publish throttles to one a minute, and bulk export is absent.
Webflow has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
Webflow is a visual, browser-based website development platform that bundles a pixel-precise design canvas (the Designer), a structured CMS, native ecommerce, hosting on a global CDN, forms/Logic workflows, AI-powered Localization, and the Optimize personalization and A/B testing product (built on the 2024 Intellimize acquisition) into a single 'Website Experience Platform.' It outputs production HTML/CSS/JS rather than a proprietary runtime, and as of the 2025-2026 cycle has rebranded around an 'agentic' AI strategy, an AI Site Builder, AI content and code generation inside the Designer, and AEO (AI-Engine Optimization) tooling for ranking in ChatGPT/Perplexity/Google AI Overviews alongside traditional SEO.
Vertical: horizontal no-code/visual website builder + CMS + ecommerce, primarily marketing teams, in-house designers, freelancers, and digital agencies building B2B SaaS marketing sites, DTC brands, portfolios, and content sites. Designers and marketers build sites in the Webflow Designer (a browser-based visual editor that produces HTML/CSS/JS), structure dynamic content in CMS Collections (blog posts, case studies, products, team members), wire up forms with Logic (webhooks, conditional steps, third-party API calls), translate content with AI-powered Localization, and run A/B tests and behavioral personalization with Optimize.
Webflow reports 300,000+ teams (homepage), 3.5M+ designers across 190 countries, and 100,000+ paying customers.
Yes, for any business whose marketing site, blog, ecommerce store, or customer-facing web presence runs on Webflow, the platform is the system of record for the entire website dataset: the complete Designer source-of-truth (page tree, components, classes, interactions, breakpoints), every CMS Collection and item (blog posts, case studies, products, team, locations) with custom fields and reference relationships, the full ecommerce catalog (products, variants, SKUs, inventory, taxes, shipping), every order and customer record, all form submissions (often the primary lead-capture surface for B2B SaaS), site analytics and Optimize experiment/personalization data (the Intellimize-derived behavioral dataset), hosted assets and the CDN, redirects, custom code injections, user accounts and access groups for memberships, and per-locale translated content.
Founded 2013 in San Francisco by brothers Vlad and Sergie Magdalin and Bryant Chou after a long bootstrapping period and a near-bankruptcy stretch before YC.
Rate limits are aggressive and plan-gated: 60 req/min on Starter/Basic, 120 req/min on CMS/eCommerce/Business, Enterprise custom, and multiple integrations on the same site share one bucket. Site Publish API is throttled to one successful publish per minute, which breaks high-frequency content sync and CI/CD patterns. Full sourced list under Sources below.
Common alternatives include WordPress, Wix, Squarespace, Shopify, Framer, Contentful. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.