Wix API
Wix exposes a broad public REST and JavaScript SDK surface covering stores, bookings, events, CRM, forms, media, and headless commerce. Apps register self-serve in the Wix App Dashboard with OAuth 2.0 scopes. Webhooks exist but must be configured by hand in the dashboard.
Frequently asked questions
Wix scores A on the API Report Card. Wix exposes a broad public REST and JavaScript SDK surface covering stores, bookings, events, CRM, forms, media, and headless commerce. Apps register self-serve in the Wix App Dashboard with OAuth 2.0 scopes. Webhooks exist but must be configured by hand in the dashboard.
Wix has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
Wix is the world's largest hosted website-building and SMB online-business platform.
Vertical: SaaS website builder, domain registrar, and SMB commerce/content/booking/restaurant platform (horizontal, not industry-specific, though it has deeper vertical products in restaurants, hotels, fitness, and events than Squarespace). A typical Wix customer signs up free, picks a template (or has the Wix AI website generator scaffold a site from a few questions, or, increasingly in 2025-26, prompts a site into existence via Base44 / Wix Studio AI), customizes layout/typography/imagery in the Wix Editor or Wix Studio, connects or registers a custom domain through Wix Domains, and publishes within hours.
Wix is the largest hosted website builder in the world. ~282M registered users globally (Wix adds ~45,000 new signups/day), ~272M sites created in the platform's lifetime, ~8-8.5M live Wix sites currently online, 6.2M+ paying premium subscribers, ~3M online stores.
Yes, for any SMB or creator running their business on Wix, the platform is the system of record for the public-facing operation: the website itself (pages, blog posts, portfolios, copy, images, SEO metadata, navigation), the custom domain and DNS records, SSL certificates, the customer/contact/CRM database (Contacts API: customers, leads, subscribers, marketing consent), the Wix Stores product catalog and inventory levels, every order and payment transaction (with associated PCI scope through Wix Payments / Stripe), Wix Bookings appointments, classes, packages, and the entire client booking history, Wix Restaurants menus, online orders, reservations, and POS transactions, Wix Events ticket sales and attendee data, Pricing Plans paid memberships and entitlements, Wix Members records and forum/community activity, email-marketing lists and engagement, automation workflows, and site analytics.
Founded in 2006 in Tel Aviv by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. IPO'd on NASDAQ in November 2013 at a ~$750M valuation, raising ~$127M.
Webhooks must be configured manually in the app dashboard and cannot be created programmatically, blocking automated provisioning of integrations and real-time event tracking at scale. Practical rate-limit ceiling is ~200 requests/minute per app instance, throttling real-time sync and data-heavy bulk operations. Full sourced list under Sources below.
Common alternatives include Squarespace, Shopify, WordPress.com (Automattic), Webflow, GoDaddy Websites + Marketing, Hostinger Website Builder. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.