Frazer API
No public API or developer documentation. Integrations are limited to pre-approved partners such as Selly, Podium, Dealertrack, and RouteOne, plus some Zapier connections. Data feeds exist for select partners but are not openly accessible.
Frequently asked questions
Frazer scores F on Supergood's API Report Card. No public API or developer documentation. Integrations are limited to pre-approved partners such as Selly, Podium, Dealertrack, and RouteOne, plus some Zapier connections. Data feeds exist for select partners but are not openly accessible.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly. Site terms may apply to any integration approach, and how they apply is a determination each team makes for itself.
Frazer is a dealer management system (DMS) built for independent used car dealerships and Buy-Here-Pay-Here (BHPH) lots. It provides inventory management, sales processing, accounting, forms printing, BHPH payment collection, and integrations with finance lenders and automotive classifieds.
Financial Services / Automotive, Typically for small to mid-size independent used car dealerships and BHPH operations with 1-50 employees. Day-to-day hub for inventory tracking (VIN decoding, photos, valuations), desking deals, printing sale forms and contracts, managing BHPH payment schedules and collections, accounting (chart of accounts, QuickBooks sync), and pushing inventory to advertising sites.
Dominant player in the independent/used car dealer niche with 17,500+ active dealers. Listed among top DMS providers in multiple market reports (SNS Insider, OpenPR). Not a player in franchise/new car dealerships where CDK and Reynolds dominate.
Yes, Stores all vehicle inventory records, customer/buyer data, sales contracts, BHPH loan/payment schedules, accounting ledgers, and compliance forms. This is the core operating system for independent dealerships.
~40 years old, founded 1985. Recently launched "Hosted Frazer" (cloud version) and a mobile app (Frazer Sidekick), but core interface is widely described as antiquated. Architecture originally on-premise Windows-based.
No open API; integrations limited to pre-approved partners. Lead handling integration gaps noted by users. Full sourced list under Sources below.
Common alternatives include DealerCenter, Wayne Reaves, DealerSocket, Autosoft, Auto/Mate (now DealerBuilt). Graded alternatives appear under "More from the report card" below.
Supergood's grades measure one thing: can a customer's engineering team get their own data out programmatically? Supergood checks six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and rolls them into a letter grade. Supergood re-verifies grades, and they only move on evidence.
Yes, via a managed API layer. Supergood builds REST APIs and MCP servers for authenticated enterprise web apps, so AI agents and internal tools can read and write data programmatically. Site terms may apply to any integration approach, and how they apply is a determination each team makes for itself.
Not that we could find. As of August 2026 there is no official Frazer MCP server in any public registry, and no maintained community server we're aware of. We re-verify this periodically — report an inaccuracy below if we missed one.
Not natively. Frazer doesn't publish an MCP server, so MCP clients like Claude, Cursor, and Codex have nothing to connect to out of the box. If that changes, this page will reflect it.