Frazer API
No public API or developer documentation. Integrations are limited to pre-approved partners such as Selly, Podium, Dealertrack, and RouteOne, plus some Zapier connections. Data feeds exist for select partners but are not openly accessible.
Frequently asked questions
Frazer scores F on the API Report Card. No public API or developer documentation. Integrations are limited to pre-approved partners such as Selly, Podium, Dealertrack, and RouteOne, plus some Zapier connections. Data feeds exist for select partners but are not openly accessible.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Frazer is a dealer management system (DMS) built for independent used car dealerships and Buy-Here-Pay-Here (BHPH) lots. It provides inventory management, sales processing, accounting, forms printing, BHPH payment collection, and integrations with finance lenders and automotive classifieds.
Financial Services / Automotive, Typically for small to mid-size independent used car dealerships and BHPH operations with 1-50 employees. Day-to-day hub for inventory tracking (VIN decoding, photos, valuations), desking deals, printing sale forms and contracts, managing BHPH payment schedules and collections, accounting (chart of accounts, QuickBooks sync), and pushing inventory to advertising sites.
Dominant player in the independent/used car dealer niche with 17,500+ active dealers. Listed among top DMS providers in multiple market reports (SNS Insider, OpenPR). Not a player in franchise/new car dealerships where CDK and Reynolds dominate.
Yes, Stores all vehicle inventory records, customer/buyer data, sales contracts, BHPH loan/payment schedules, accounting ledgers, and compliance forms. This is the core operating system for independent dealerships.
~40 years old, founded 1985. Recently launched "Hosted Frazer" (cloud version) and a mobile app (Frazer Sidekick), but core interface is widely described as antiquated. Architecture originally on-premise Windows-based.
No open API; integrations limited to pre-approved partners. Lead handling integration gaps noted by users. Full sourced list under Sources below.
Common alternatives include DealerCenter, Wayne Reaves, DealerSocket, Autosoft, Auto/Mate (now DealerBuilt). Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Frazer API and MCP server so AI agents and internal tools can read and write Frazer data. See the Frazer integration docs at supergood.ai/docs/frazer-api.