Later API
Later Social itself has no public API; it integrates with the social networks' own APIs. A separate Influence Reporting API at reporting.api.later.com exposes campaign and influencer performance for BI tools over JWT auth, with credentials issued only by Later's Account Manager team.
Frequently asked questions
Later scores D on the API Report Card. Later Social itself has no public API; it integrates with the social networks' own APIs. A separate Influence Reporting API at reporting.api.later.com exposes campaign and influencer performance for BI tools over JWT auth, with credentials issued only by Later's Account Manager team.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Later is a social media and influencer marketing platform headquartered in Vancouver, BC (with Boston offices via the Mavrck team), originally founded in 2014 as Latergramme, one of the first Instagram-specific scheduling tools.
Horizontal MarTech / cross-industry, with three distinct user personas: (1) SMB and prosumer social media managers / creators using Later Social ($25-$110/mo self-serve tiers); (2) mid-market and enterprise brand and agency influencer marketing teams using Later Influence (custom enterprise pricing, sales-led); (3) everyday creators monetizing through Mavely's affiliate links. Visual-first content scheduling and bulk planning across Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, Threads, and Snapchat. Drag-and-drop visual content calendar and Instagram grid preview.
Moderate. Later Social has historically been one of the top three Instagram-focused schedulers (alongside Hootsuite and Buffer) and is one of Meta's longest-tenured Instagram Marketing Partners.
Vendor: Later (Later Social Inc.), Vancouver, BC, Canada + Boston, MA (former Mavrck HQ). Founded: 2014 (as Latergramme); rebranded Later 2016. Key M&A: Acquired Mavrck → rebranded Later Influence Jan 17, 2024; acquired Mavely for $250M Jan 2025; backed by Summit Partners.
Founded 2014 in Vancouver as Latergramme; rebranded to Later in 2016. Acquired Mavrck (founded 2014 in Boston) to form Later Influence, rebrand completed January 17, 2024.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.