Moxie API
Moxie ships a documented REST API and webhooks for its medspa EMR, exchanging JSON over HTTPS. Access is per workspace: an owner enables Custom Integration and mints an X-API-KEY; there is no OAuth or developer portal. A cap of 100 requests per 5 minutes slows any real sync.
Frequently asked questions
Moxie scores D+ on the API Report Card. Moxie ships a documented REST API and webhooks for its medspa EMR, exchanging JSON over HTTPS. Access is per workspace: an owner enables Custom Integration and mints an X-API-KEY; there is no OAuth or developer portal. A cap of 100 requests per 5 minutes slows any real sync.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Moxie is an all-in-one medspa operating platform that bundles a purpose-built EMR/EHR, CRM, online booking, point-of-sale, inventory, payroll, compliance tooling (Good Faith Exams, medical director matching, the new Compliance Defender product), supply ordering at group-buy pricing, and 1:1 business coaching into a single offering.
Vertical: Healthcare (aesthetic medicine / medspa management). Owners and their staff use Moxie end-to-end: front-desk uses online booking, intake forms, and the client CRM to schedule consultations and treatments; injectors and providers use the medspa-specific EMR for charting, photo documentation, integrated Good Faith Exams, e-signed consents, and Alle/Aspire/Evolus rewards lookups at the point of care; the POS handles treatment checkout, packages, memberships, gift cards, and tips; inventory tracks product/device usage and reorders through Moxie's group-buy supply marketplace at VIP pricing; finance/payroll runs through Moxie's integrated payroll and reporting; compliance staff and the assigned medical director use Compliance Defender and the GFE workflow to stay on top of state-by-state medspa regulations; and the Practice Success Manager / coach uses the platform data to advise on marketing, retention, and growth.
Moxie supports 250+ medspas as of 2026, has raised ~$51M across Seed/A/B/C (Series C: $25M led by Viewpoint Ventures, March 2026; Series B: $10M led by Lachy Groom and SignalFire, Sept 2024), reported $35.4M revenue with ~109-130 employees in 2025, and is positioned by analysts as a top-tier medspa platform for first-time entrepreneurs.
Yes, for a Moxie medspa, the platform is the entire system of record.
Founded 2021 by Dan Friedman (CEO) in San Francisco / NYC. ~5 years old, modern cloud-native SaaS built from scratch for medspas, not a re-platformed legacy EHR.
Hard rate limit of 100 requests per 5 minutes per workspace, any meaningful sync or backfill (clients, appointments, charges) will 429 quickly. API key is per-workspace and only an admin/owner can mint one, no OAuth, no scopes, no per-user credentials, no app review program. Full sourced list under Sources below.
Common alternatives include PatientNow (incl. RxPhoto, AestheticRecord acquisition), Aesthetic Record, Boulevard, AestheticsPro, Nextech, Pabau. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Moxie API and MCP server so AI agents and internal tools can read and write Moxie data. See the Moxie integration docs at supergood.ai/docs/moxie-api.