Boulevard API
A documented Open API (Client API, Admin API, webhooks) lives at developers.joinblvd.com. Access is Enterprise-tier only; the Core and Premier plans covering most of Boulevard's 5,000+ businesses get no programmatic access, just pre-built Shopify, Klaviyo, Zapier, and Make connectors.
Frequently asked questions
Boulevard scores C on the API Report Card. A documented Open API (Client API, Admin API, webhooks) lives at developers.joinblvd.com. Access is Enterprise-tier only; the Core and Premier plans covering most of Boulevard's 5,000+ businesses get no programmatic access, just pre-built Shopify, Klaviyo, Zapier, and Make connectors.
Boulevard has an official API, but teams routinely hit its limits: gated access, partial coverage, or paid tiers. Most end up supplementing it with exports or an unofficial API layer like Supergood.
Boulevard is a client-experience platform purpose-built for appointment-based self-care businesses, salons, spas, medspas, barbershops, nail salons, and massage studios.
POS / Hospitality (Salon, Spa & Medspa Management), Typically for upscale independent salons, multi-location spas, medspas, and beauty franchises in the premium mid-market segment that need integrated booking, POS, and client-engagement tooling. Front-desk and operations teams use Boulevard to run the entire client lifecycle: take online bookings via a branded site, manage stylist/therapist schedules with Precision Scheduling, run check-in and POS at the chair or treatment room, capture tips and process payments, manage memberships and gift cards, run automated SMS/email marketing and loyalty programs, and pull reporting on revenue, retention, and staff performance.
Boulevard is trusted by 40,000+ self-care professionals across 5,000+ businesses, books 2M+ appointments per month, and processes nearly $5B in annual payments.
Yes, Boulevard holds every salon, spa, and medspa's full operating book: client profiles and SOAP-style service notes, appointment history, staff schedules and payroll inputs, inventory, memberships, gift card balances, loyalty points, and a payments ledger that aggregates to nearly $5B/year across the network.
~9 years old, founded 2016 in Los Angeles by Matt Danna (CEO) and Sean Stavropoulos (CTO), both ex-Fullscreen. Modern React-based stack with a public GitHub org (Boulevard booking SDK, create-booking-flow).
API access is gated to Enterprise tier only, small/mid-market customers can't programmatically connect Boulevard to anything. Non-enterprise customers are forced to rely on a small set of pre-built integrations rather than building their own. Full sourced list under Sources below.
Common alternatives include Mindbody / Booker, Vagaro, Zenoti, Mangomint, Fresha, Square Appointments. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Boulevard API and MCP server so AI agents and internal tools can read and write Boulevard data. See the Boulevard integration docs at supergood.ai/docs/boulevard-api.