Reputation API
REST APIs are documented for US and EU environments, centered on reviews export with filtering and pagination. Keys are provisioned by the customer's CSM rather than self-serve signup, and there are no SDKs. Prebuilt connectors for Salesforce, Snowflake, and BI tools carry most integrations.
Frequently asked questions
Reputation scores C on the API Report Card. REST APIs are documented for US and EU environments, centered on reviews export with filtering and pagination. Keys are provisioned by the customer's CSM rather than self-serve signup, and there are no SDKs. Prebuilt connectors for Salesforce, Snowflake, and BI tools carry most integrations.
Reputation has an official API, but teams routinely hit its limits: gated access, partial coverage, or paid tiers. Most end up supplementing it with exports or an unofficial API layer like Supergood.
Reputation (formerly Reputation.com) is an enterprise SaaS platform for online reputation management, customer experience, and local search visibility across multi-location brands.
Reputation is horizontal across location-based industries with deep vertical playbooks in Automotive (OEMs and dealer groups), Healthcare (hospitals, health systems, physician groups), Senior Care & Living, Retail, Food & Beverage / Restaurants, Property Management & Real Estate, and Financial Services (banks, credit unions, insurance branches). Aggregate reviews from Google, Facebook, Yelp, healthcare-specific sources (Healthgrades, Vitals, RateMDs), automotive sources (Cars.com, DealerRater, Edmunds), and 100+ other sites into one inbox.
Medium-High within its category.
Founded: 2006, Redwood City, CA (as ReputationDefender). Ownership: Majority recapitalized by Marlin Equity Partners (2022); prior investors include Kleiner Perkins, August Capital, Bessemer Venture Partners. Headcount: ~600+ globally.
Founded in 2006 in Redwood City, CA (originally as ReputationDefender, later Reputation.com, now Reputation).
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.