Reynolds and Reynolds API
No public API. Reynolds tightly controls DMS integration through partnership agreements, and third-party vendors report being locked out of dealership data outright. The FTC has documented anti-competitive data-access restrictions.
Frequently asked questions
Reynolds and Reynolds scores F on the API Report Card. No public API. Reynolds tightly controls DMS integration through partnership agreements, and third-party vendors report being locked out of dealership data outright. The FTC has documented anti-competitive data-access restrictions.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Reynolds and Reynolds is a leading automotive dealership management system (DMS) provider, founded in 1866, offering a comprehensive Retail Management System (RMS) that handles sales, F&I, service, parts, and accounting for auto dealerships.
Financial Services, Typically for mid-to-large franchise auto dealerships managing sales logistics, F&I workflows, service operations, and back-office accounting. Dealerships use Reynolds as their core operating system: deal desking, vehicle inventory, F&I product sales, service scheduling and repair orders, parts ordering, payroll, and accounting.
One of only two dominant DMS providers (alongside CDK Global) controlling the vast majority of the US auto dealer market. As of 2024, Reynolds holds the largest market share in automotive DMS per Yahoo Finance.
Yes, stores all dealership financial data, vehicle inventory, customer records, deal jackets, F&I contracts, service history, parts inventory, and accounting/payroll. This is the core operating data for every dealership department.
~160 years old (founded 1866 as forms company). DMS software lineage dates to the 1980s. Recently introduced AI assistant "Rey" and Spark AI platform, but core DMS architecture is considered legacy by industry observers.
Third-party vendors locked out of DMS data access. Dealers need permission and partnership for any API access. Full sourced list under Sources below.
Common alternatives include CDK Global, Tekion, DealerSocket (Solera), Auto/Mate (DealerSocket), Dealertrack (Cox Auto). Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Reynolds and Reynolds API and MCP server so AI agents and internal tools can read and write Reynolds and Reynolds data. See the Reynolds and Reynolds integration docs at supergood.ai/docs/reynolds-and-reynolds-api.