Selly Automotive API
Selly Automotive has no public API or developer portal. Inbound leads arrive via the industry ADF/XML email format, and DMS or inventory connections are point integrations arranged directly with Selly's team. Anything else routes through connectors like LeadsBridge.
Frequently asked questions
Selly Automotive scores D on the API Report Card. Selly Automotive has no public API or developer portal. Inbound leads arrive via the industry ADF/XML email format, and DMS or inventory connections are point integrations arranged directly with Selly's team. Anything else routes through connectors like LeadsBridge.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Selly Automotive (operated by A1 Software Group) is an AI-powered, all-in-one CRM and communications platform purpose-built for independent and used-car dealerships.
Auto Dealer Management, Typically for independent used-car dealerships, BHPH (buy-here-pay-here) lots, and small-to-mid-sized used-vehicle retailers in the US and Canada. A used-car shopper submits a lead via Cars.com, CarGurus, Facebook Marketplace or the dealer's own website.
Hundreds of independent dealer rooftops, widely reviewed on Capterra (4.5★, 100+ reviews), GetApp, Software Advice, G2 and SourceForge. Consistently listed alongside AutoRaptor, DealerCenter and Frazer as a top independent-dealer CRM.
Yes, Selly holds the operating book of an independent used-car dealership's sales floor: every internet lead (Cars.com, CarGurus, Facebook, dealer-site), every customer record with full contact history, every SMS/email/call recording, every salesperson activity and task, every appointment and test-drive, every deal worked (vehicle of interest, trade, source, status), and synced inventory with cost and pricing data from the dealer's DMS.
~12 years old, founded around 2014 by A1 Software Group. Web app plus a dedicated iOS 'Selly Automotive Premium' mobile client; positioned as 'AI-powered' with SMART automation, AI lead nurturing and SMS marketing layered on top of the core CRM.
No public/self-serve developer API or documentation portal for Selly Automotive, integrations are partner-gated and arranged through Selly directly. ADF/XML email is the only universally available inbound lead channel, forcing dealers and tools to fall back to email-based handoff rather than structured API calls. Full sourced list under Sources below.
Common alternatives include VinSolutions (Cox Automotive), DealerSocket (Solera), Elead CRM (CDK Global), AutoRaptor, DealerCenter, DriveCentric. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Selly Automotive API and MCP server so AI agents and internal tools can read and write Selly Automotive data. See the Selly Automotive integration docs at supergood.ai/docs/selly-automotive-api.