SpyFu API
SpyFu offers a self-serve REST API at developer.spyfu.com with OpenAPI specs across eight endpoint families. Access starts on the Pro+AI plan at $119 per month with a $40 API credit; overages bill per row. Reportedly everything visible in the UI is reachable via the API.
Frequently asked questions
SpyFu scores A on Supergood's API Report Card. SpyFu offers a self-serve REST API at developer.spyfu.com with OpenAPI specs across eight endpoint families. Access starts on the Pro+AI plan at $119 per month with a $40 API credit; overages bill per row. Reportedly everything visible in the UI is reachable via the API.
SpyFu has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
SpyFu is a competitive search-intelligence platform that lets marketers, SEO consultants, and PPC managers reverse-engineer competitors' Google organic and paid search strategies.
Vertical: competitive SEO / PPC intelligence (horizontal marketing tooling, not industry-specific). In-house marketers and agency PPC managers pull a competitor domain to see every keyword that competitor has bought on Google, every ad headline and description variant, estimated monthly ad spend, and which keywords have been profitable enough to keep bidding on for years.
SpyFu is well-known inside the SEO/PPC community and has been around since 2005, but its install base is materially smaller than Semrush (~117k paying customers) or Ahrefs.
No. SpyFu's value is in surfacing scraped public-web competitive intelligence (other people's Google Ads keywords, ad copy, organic rankings, backlinks) rather than storing the customer's own system-of-record data.
Founded 2005 in Scottsdale, Arizona (originally as 'GoogSpy', renamed to SpyFu in 2007) by Mike Roberts. Bootstrapped and privately held, no significant venture funding disclosed.
Per-row pricing on premium endpoints (Ad History, Ranking History, Top Pages) burns through the $40-$100 included credits quickly on any non-trivial competitor research workload. API access is gated to Pro+AI and Team/Agency tiers, the entry-level $39 Basic plan does not include any API access. Full sourced list under Sources below.
Common alternatives include Semrush, Ahrefs, Similarweb, Moz Pro, SE Ranking, Serpstat. Graded alternatives appear under "More from the report card" below.
Supergood's grades measure one thing: can a customer's engineering team get their own data out programmatically? Supergood checks six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and rolls them into a letter grade. Supergood re-verifies grades, and they only move on evidence.
SpyFu has partial MCP support. SpyFu offers no official MCP server, but a small community server exposes the SpyFu API with about ten tools for domain stats, keyword research, and PPC competitor analysis. Vendor acknowledgment and registry listings are missing.
Partially. MCP support for SpyFu exists but is incomplete, so what MCP clients like Claude, Cursor, and Codex can reach depends on what the available server covers.