The Knot API
No public API for vendors or couples. The only sanctioned automation is a limited Zapier connector for new-lead notifications; CRM integrations are built by partners like HoneyBook and Aisle Planner. Reviews, lead history, Insights, and registry data stay locked in the first-party UI.
Frequently asked questions
The Knot scores F on the API Report Card. No public API for vendors or couples. The only sanctioned automation is a limited Zapier connector for new-lead notifications; CRM integrations are built by partners like HoneyBook and Aisle Planner. Reviews, lead history, Insights, and registry data stay locked in the first-party UI.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
The Knot is the flagship consumer wedding-planning marketplace owned by The Knot Worldwide (TKWW), the privately held parent that also operates WeddingWire (US), Bodas.net (Spain/LatAm), Hitched (UK), The Bump, The Bash, and the B2B vendor brand WeddingPro.
Vertical: wedding-industry vendor marketplace + lead-gen advertising platform. Categorized 'misc' because it spans many micro-verticals of wedding services rather than a single core industry vertical from the Supergood taxonomy. A wedding vendor (say a venue or photographer) signs an annual WeddingPro contract and goes through a sales-led onboarding to publish a Storefront on The Knot and WeddingWire.
The Knot is the most-visited wedding planning site in the US (similarweb traffic data shows theknot.com beating brides.com and tracking closely with Zola, and TKWW combined with WeddingWire is the clear category leader).
Partial, yes for the marketing/lead-gen and reputation layer of a wedding vendor's business, no for the back-office operating record.
Founded May 1996 by David Liu, Carley Roney, Rob Fassino, and Michael Wolfson as The Knot Inc. IPO in December 1999, rebranded to XO Group in 2011 (NYSE: XOXO).
No public API for vendors to programmatically access their own Storefront, Inbox, leads, or reviews data. Only sanctioned automation path is a limited Zapier connector for new-lead notifications, no bulk lead history, no review export, no Insights/performance data export. Full sourced list under Sources below.
Common alternatives include WeddingWire (sister brand, same parent), Zola, Brides.com (Dotdash Meredith), Here Comes the Guide, Joy, Wedding Spot. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.