Thryv API
Thryv's v2 REST API reached parity with its legacy XMLRPC surface in 2025, with OAuth 2.0 and official SDKs in six languages. Access is gated behind the Integration Partner program at Thryv's sole discretion, with a 10,000 call per day limit, and the docs portal is mid-rebuild.
Frequently asked questions
Thryv scores C on the API Report Card. Thryv's v2 REST API reached parity with its legacy XMLRPC surface in 2025, with OAuth 2.0 and official SDKs in six languages. Access is gated behind the Integration Partner program at Thryv's sole discretion, with a 10,000 call per day limit, and the docs portal is mid-rebuild.
Thryv has an official API, but teams routinely hit its limits: gated access, partial coverage, or paid tiers. Most end up supplementing it with exports or an unofficial API layer like Supergood.
Thryv is an all-in-one SaaS business management platform marketed to small and mid-sized businesses, bundling CRM, online appointment scheduling, payments, invoicing, estimates, customer communications (SMS/email/in-app messaging), online listings management across 30+ directories, reputation/review management, website builder, social media management, and marketing automation into a single product.
Vertical: SMB CRM / marketing / booking suite (horizontal all-in-one SaaS, with vertical playbooks). A local services business owner uses Thryv as the single pane of glass for the entire customer lifecycle: prospects find the business via managed listings on Google, Bing, Yelp, Facebook, and 30+ directories; they book appointments through the embedded online scheduler; customer records, appointment history, notes, and documents live in the CRM; estimates, invoices, and payments flow through the integrated Thryv Pay (Stripe-powered) processor; communications (SMS, email, in-app chat) are unified in a single inbox; automated review requests fire post-appointment and reputation responses are managed in-app; recurring marketing automations and newsletters re-engage past customers.
Thryv Holdings reports 100,000 SaaS clients at the end of Q4 2025 and approximately 300,000 total SMB clients across all segments (including its legacy Marketing Services / Yellow Pages business) primarily in the United States, Australia, and New Zealand.
Yes, for any local services SMB that runs its day-to-day operations on it, Thryv is the system of record for the entire customer lifecycle: the full customer/CRM database with custom fields and segmentation tags, the appointment calendar and booking history, the payment ledger (Thryv Pay processes card/ACH transactions and stores invoices, estimates, and recurring billing), every SMS/email/in-app conversation thread, document storage (signed agreements, intake forms, photos), the reputation/review history across 30+ directories, listings management state (NAP data, hours, photos across Google, Bing, Yelp, Facebook), marketing automation history, and lead-source attribution.
Founded in its current form in 2012-2015 as the SaaS spin-off of Dex Media / DexYP / YP Holdings (the legacy Yellow Pages business dating to the 1880s). Renamed Thryv Holdings, IPO'd on NASDAQ in 2020 (ticker: THRY).
Developer portal at developer.thryv.com is currently under reconstruction, public landing page reads 'We're building a new home for Thryv API documentation' with no published reference docs. 10,000 API calls/day hard cap per Integration Partner Agreement is restrictive for high-volume sync use cases. Full sourced list under Sources below.
Common alternatives include HubSpot, Vendasta, Birdeye, Yext, GoHighLevel, Jobber. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.