Yoast ships four documented APIs: a read-only REST endpoint returning a URL's full meta tags and schema.org JSON-LD, plus PHP-only Surfaces, Metadata, and Schema APIs inside WordPress. Everything is free and self-serve, but nothing can be written via REST and there are no SDKs.
Yoast scores A on the API Report Card. Yoast ships four documented APIs: a read-only REST endpoint returning a URL's full meta tags and schema.org JSON-LD, plus PHP-only Surfaces, Metadata, and Schema APIs inside WordPress. Everything is free and self-serve, but nothing can be written via REST and there are no SDKs.
Yoast has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
Yoast is the leading WordPress SEO plugin and a broader on-page SEO software company that helps website owners optimize content for search engines and, increasingly, for generative-AI surfaces.
Vertical: WordPress SEO plugin / on-page SEO software (horizontal SaaS layered on top of WordPress + Shopify). A site owner installs the Yoast SEO plugin in WordPress, picks a focus keyphrase per post/page, and works the green/orange/red checklist for SEO and readability.
9/10 within WordPress, 5/10 across the broader web.
Partially.
Founded 2010 in Wijchen, Netherlands by Joost de Valk as the 'WordPress SEO by Yoast' plugin.
REST API is read-only, no POST/PUT support means you cannot programmatically update SEO titles, descriptions, focus keyphrases, or redirects via the API; all writes must go through the WordPress admin or direct DB writes. Returns 404 for URLs without indexable data, requiring an admin-side 'Optimize SEO Data' run or post update to populate, confusing for developers building headless sites. Full sourced list under Sources below.
Common alternatives include Rank Math, All in One SEO (AIOSEO), SEOPress, The SEO Framework, Slim SEO, Squirrly SEO. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.