A documented REST API suite exists at developers.invoca.net: Transactions, Call, Calls In Progress, and Network Integration. Tokens are issued only to paying customers with no public sandbox or self-serve onboarding. Transcript analysis and real-time endpoints require premium SKUs.
Invoca scores F on the API Report Card. A documented REST API suite exists at developers.invoca.net: Transactions, Call, Calls In Progress, and Network Integration. Tokens are issued only to paying customers with no public sandbox or self-serve onboarding. Transcript analysis and real-time endpoints require premium SKUs.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Invoca is an AI-powered revenue execution platform that converts inbound phone and web leads into measurable revenue.
Vertical: Marketing technology / Conversation Intelligence / Call Tracking & Attribution (cross-industry). Target market is mid-market and enterprise B2C marketers and contact-center operators whose customers still call to convert. Marketing teams use Invoca to put unique tracking numbers on landing pages, ads, and listings so every inbound call is attributed to the campaign, keyword, ad creative, and session that drove it.
Invoca is one of the top two or three names in enterprise call tracking and the recognized leader in AI conversation intelligence for inbound voice.
Yes, for any Invoca customer, the platform is the system of record for inbound voice and increasingly inbound messaging.
Founded 2008 in Santa Barbara, CA by Jason Spievak, Robert Duva, and Colin Kelley. Took $184M+ across multiple rounds from Accel, Upfront, Salesforce Ventures, Morgan Stanley Expansion Capital, and HIG Growth Partners; Series F in 2021 at ~$1.1B valuation.
API access to the Signal AI transcript-analysis and Calls In Progress endpoints requires those premium modules to be licensed, putting full programmatic access behind add-on SKUs rather than a single base subscription. Production API tokens are only provisioned to paying customers via the in-platform Manage API Credentials page, no public sandbox or self-serve developer onboarding. Full sourced list under Sources below.
Common alternatives include CallRail, CallTrackingMetrics, Marchex, Convoso, Revenue.io, WhatConverts. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.