Loomly API
No public developer program. A v1 API at api.loomly.com exists but Loomly does not document it; only third-party guides describe bearer-token access to calendars and posts. No webhooks, OAuth, SDKs, or published rate limits; programmatic work funnels through Zapier.
Frequently asked questions
Loomly scores B+ on the API Report Card. No public developer program. A v1 API at api.loomly.com exists but Loomly does not document it; only third-party guides describe bearer-token access to calendars and posts. No webhooks, OAuth, SDKs, or published rate limits; programmatic work funnels through Zapier.
Loomly has a workable official integration path. Most engineering teams can build against it directly. Solid API with minor gaps
Loomly is a calendar-first social media management platform for marketing teams and small agencies that consolidates content planning, scheduling, approval workflows, asset library, basic analytics, and (more recently) an AI assistant for caption and image generation across Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Snapchat, and Google Business Profile.
Vertical: Social media management / content collaboration / scheduling (horizontal SaaS, not industry-specific). A marketing manager or small agency lead connects 5-15 brand profiles across Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Snapchat, and Google Business Profile, then plans a month of content in the calendar view.
Loomly reports ~7,000 paying customers, ~$18M revenue, and 24 employees as of 2024 (Latka, KonaEquity). It carries 1,793 reviews at 4.6/5 on G2 (respectable but well behind category leaders) and a notably poor 1.7/5 on Trustpilot.
Partially.
Founded in 2016 in Los Angeles by Thibaud Clement (CEO) and Noemie Clement (COO), a husband-and-wife team who bootstrapped the company without venture funding through 2021.
No public developer portal or API documentation hosted by Loomly itself, third parties (Rollout, apitracker.io) reverse-document a v1 API but the official site has nothing. No official SDKs in any language; integrators must hand-roll HTTP clients against an undocumented surface. Full sourced list under Sources below.
Common alternatives include Hootsuite, Sprout Social, Buffer, Later, Sprinklr, Agorapulse. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.