Sprout Social API
Sprout Social's REST API at api.sproutsocial.com covers profiles, analytics, messages, listening, and publishing, but access is locked to the Advanced plan at $399 per seat per month, prepaid annually. Hard limits of 60 requests per minute and 250,000 per month are not raisable.
Frequently asked questions
Sprout Social scores D+ on Supergood's API Report Card. Sprout Social's REST API at api.sproutsocial.com covers profiles, analytics, messages, listening, and publishing, but access is locked to the Advanced plan at $399 per seat per month, prepaid annually. Hard limits of 60 requests per minute and 250,000 per month are not raisable.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly. Site terms may apply to any integration approach, and how they apply is a determination each team makes for itself.
Sprout Social is an AI-powered social media management and customer intelligence platform that lets brands and agencies publish across networks, manage every inbound message in a unified Smart Inbox, analyze cross-channel performance, conduct social listening, run influencer marketing programs, and power employee advocacy.
Vertical: Social media management, social intelligence, and customer care (horizontal SaaS, not industry-specific). Marketing and care teams connect their brand's social accounts (Meta Facebook Pages, Instagram Business, LinkedIn Pages, X/Twitter, TikTok, YouTube, Pinterest, Threads, Bluesky, plus review sites like Google Business Profile and TripAdvisor), draft and schedule posts in the Publishing calendar with AI caption assistance, and route drafts through approval workflows for legal/compliance review.
Sprout Social is the publicly-traded mid-market leader in social media management, consistently named alongside Hootsuite and Sprinklr as a top-three platform by Gartner, Forrester, G2, and IDC.
Yes, for any brand or agency that runs its social presence and social customer care on Sprout Social, it is the system of record for: every published and scheduled post across all connected networks (copy, media, targeting, approval history, network IDs), the unified Smart Inbox conversation history (every DM, comment, mention, review reply with assignment, SLA, sentiment tag, and case linkage), Cases data covering customer inquiries and resolution history, Listening topic boards and historical mention archives (often years deep with sentiment and share-of-voice analytics), Premium Analytics custom reports and competitive benchmark data, Influencer Marketing (Tagger) creator relationships, contracts, and campaign performance, Employee Advocacy content library and per-employee share history, audience segmentation and team org structure (SCIM-provisioned users, custom permissions, approval workflows), and the OAuth tokens to every linked Meta/X/LinkedIn/TikTok/YouTube/Pinterest/Threads/Bluesky account.
Founded 2010 in Chicago by Justyn Howard, Aaron Rankin, Gilbert Lara, and Peter Soung. Took Series A-D funding from Lightbank, New Enterprise Associates, Goldman Sachs, and Future Fund before going public on NASDAQ in December 2019 under ticker SPT.
API access is locked to the Advanced plan ($399/seat/month, annual prepay), Standard and Professional customers cannot programmatically access their own data. Hard rate limit of 60 requests/minute and 250,000 requests/month is not raisable on any standard plan and caps bulk operations and analytics backfills. Full sourced list under Sources below.
Common alternatives include Hootsuite, Sprinklr, Buffer, Khoros, Brandwatch (Cision), Meltwater. Graded alternatives appear under "More from the report card" below.
Supergood's grades measure one thing: can a customer's engineering team get their own data out programmatically? Supergood checks six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and rolls them into a letter grade. Supergood re-verifies grades, and they only move on evidence.
Sprout Social has partial MCP support. Sprout Social has not published an official MCP server. Several community servers wrap the Sprout Social API, the most complete offering 28 tools across analytics, publishing, listening, and case management with full install docs, but none has vendor backing.
Partially. MCP support for Sprout Social exists but is incomplete, so what MCP clients like Claude, Cursor, and Codex can reach depends on what the available server covers.