Sprinklr API
RESTful JSON APIs with OAuth 2.0 cover messaging, profiles, assets, reporting, listening, and exports, documented at dev.sprinklr.com. Access is double-gated: an Enterprise license plus a paid API Certification Program. Rate limits are a hard 100 requests per second per integration.
Frequently asked questions
Sprinklr scores F on the API Report Card. RESTful JSON APIs with OAuth 2.0 cover messaging, profiles, assets, reporting, listening, and exports, documented at dev.sprinklr.com. Access is double-gated: an Enterprise license plus a paid API Certification Program. Rate limits are a hard 100 requests per second per integration.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Sprinklr is an AI-native Unified Customer Experience Management (Unified-CXM) platform that consolidates four enterprise product suites onto a single data and AI foundation: Sprinklr Service (omnichannel contact center, voice + digital), Sprinklr Social (publishing, engagement, community management, governance), Sprinklr Insights (social listening, consumer/market intelligence, competitive benchmarking, brand health), and Sprinklr Marketing (campaign planning, paid advertising, content/asset management).
Vertical: Unified-CXM, social media management, social listening, omnichannel contact center, and marketing, a horizontal enterprise SaaS rather than industry-specific. Enterprise marketing, customer care, brand, communications, and digital teams connect their brand's social and digital accounts (Meta Facebook Pages, Instagram Business, LinkedIn Pages, X/Twitter, TikTok Business, YouTube, Pinterest, Reddit, WhatsApp Business, Apple Messages for Business, Google Business Profile, plus voice, email, chat, SMS, and review sites) into Sprinklr's unified workspace.
Sprinklr is the canonical enterprise Unified-CXM platform and one of three names (with Salesforce and Khoros) that consistently appears on enterprise RFPs for a consolidated social + care + insights + marketing stack.
Yes, for any enterprise that runs its social, customer care, listening, or marketing on Sprinklr, it is the system of record for: every published and scheduled post across all connected digital and social networks (copy, media, targeting, approval history, network IDs, localization variants), the unified Care Console conversation history (every DM, comment, mention, review, voice call, email, SMS, WhatsApp message, and Apple Business message with assignment, SLA, sentiment, intent classification, agent notes, and case linkage), Cases data covering customer inquiries and resolution history including agent productivity, AHT, FCR, and CSAT scoring, Listening topic boards and historical mention archives (often 5-10+ years deep with sentiment, emotion, share of voice, and competitor benchmarking), Insights command-center dashboards used for crisis response and brand health, paid campaign data including creative variants, audience targeting, spend, and attribution across Meta/Google/LinkedIn/TikTok/Pinterest ads, Digital Asset Management library and approval/usage history, agent and team org structure (SSO/SCIM-provisioned users, custom permissions, governance workflows, location/region hierarchies), and the OAuth tokens to every linked Meta/X/LinkedIn/TikTok/YouTube/Pinterest/Reddit/WhatsApp/Apple Business/Google Business Profile account.
Founded 2009 in New York City by Ragy Thomas. Raised over $580M in private capital from Battery Ventures, ICONIQ, Hellman & Friedman, Sequoia, and Temasek before going public on NYSE in June 2021 under ticker CXM at a ~$4B valuation.
API access is restricted to customers with Enterprise licenses, lower tiers cannot programmatically access their own data. Sprinklr operates a paid API Certification Program through its Technical Services team, effectively a paywall on top of the Enterprise license to use the API productively. Full sourced list under Sources below.
Common alternatives include Salesforce (Service Cloud / Marketing Cloud), Khoros, Hootsuite, Sprout Social, Brandwatch (Cision), Meltwater. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.