No public REST API. Pastel's programmatic surface is a Zapier trigger on new comments plus a per-canvas outbound webhook that POSTs comment exports. The webhook has no documented signing, retry policy, or event types beyond comment export.
Pastel scores F on the API Report Card. No public REST API. Pastel's programmatic surface is a Zapier trigger on new comments plus a per-canvas outbound webhook that POSTs comment exports. The webhook has no documented signing, retry policy, or event types beyond comment export.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Pastel (operated by Pastel Inc., Toronto, Canada; founded ~2018 by Cassidy Williams and Joel Klettke; currently led by CEO Eric Allam) is a visual feedback and approval SaaS for websites, PDFs, images, and design files.
Vertical: misc, horizontal visual-feedback / client-approval tooling. Not a vertical SaaS in any Supergood-named vertical. Client review on staging URLs, agency pastes a URL into Pastel, gets a hosted canvas, sends the share link to the client; client pins feedback without an account.
Low. Recognized name in the visual-feedback category and routinely cited in 'best website feedback tool' roundups, but smaller than BugHerd (350K+ users) and overshadowed by general PM/QA tools (Jira, Linear, Asana, ClickUp).
Owner / parent: Pastel Inc., Toronto, Canada; privately held; independent / bootstrapped. Founders: Cassidy Williams and Joel Klettke (early team; current CEO Eric Allam). Founded: ~2018.
Founded ~2018 (Toronto, CA); currently operated by Pastel Inc.
No public REST API reference, usepastel.com has no /docs, /developers, or /api documentation site; apitracker.io's profile is largely empty. Webhook documentation does not specify any authentication or HMAC signing mechanism, receivers can't cryptographically verify Pastel-origin POSTs. Full sourced list under Sources below.
Common alternatives include BugHerd, Marker.io, Userback, Usersnap, Markup.io, Ruttl. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.