Timely API
A REST API exists for paid plans, keyed by a single account-wide token an admin generates under Setup, Integrations. There is no public portal, OAuth registration, or OpenAPI reference; Timely steers non-technical users to Zapier and reserves direct API use for teams with developers.
Frequently asked questions
Timely scores D+ on the API Report Card. A REST API exists for paid plans, keyed by a single account-wide token an admin generates under Setup, Integrations. There is no public portal, OAuth registration, or OpenAPI reference; Timely steers non-technical users to Zapier and reserves direct API use for teams with developers.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Timely is a cloud-based appointment booking and business management platform purpose-built for salon, spa, and beauty businesses.
POS / Hospitality, specifically salons, spas, barbershops, nail studios, beauty therapists, brow/lash artists, and adjacent personal-care businesses. A salon owner sets up services, staff rosters, pricing, and a public booking page; clients self-book online 24/7 via the booking page or are booked manually by front-desk staff in the calendar.
Medium. Timely reports ~50,000 beauty professionals using the platform across 90+ countries, booking 30M+ appointments per year.
Timely is the system of record for a salon's day-to-day operations and client base.
Mature SMB SaaS. Founded 2011, ~15 years in market, fully cloud-native from inception with first-class iOS/Android apps and a modern web UI.
No public developer portal or OpenAPI reference, non-Zapier integrators report difficulty discovering endpoints and have to rely on support tickets to validate behaviour. Authentication is a single account-wide API key generated in the admin UI rather than per-app OAuth, which makes scoping, rotation, and multi-app governance hard. Full sourced list under Sources below.
Common alternatives include Fresha, Booksy, Vagaro, Mindbody, Square Appointments, Boulevard. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.
Yes. Supergood maintains an unofficial Timely API and MCP server so AI agents and internal tools can read and write Timely data. See the Timely integration docs at supergood.ai/docs/timely-api.