Totango API
Totango offers a self-serve HTTP API covering accounts, users, events, touchpoints, tasks, and SuccessPlays, with Personal Access Tokens and webhooks. Warehouse-grade access through Customer Data Hub is gated to enterprise plans, and there is no supported bulk-export endpoint.
Frequently asked questions
Totango scores A on the API Report Card. Totango offers a self-serve HTTP API covering accounts, users, events, touchpoints, tasks, and SuccessPlays, with Personal Access Tokens and webhooks. Warehouse-grade access through Customer Data Hub is gated to enterprise plans, and there is no supported bulk-export endpoint.
Totango has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
Totango is a customer success and post-sales revenue platform that helps B2B SaaS and subscription businesses retain, expand, and grow their customer base.
Vertical: Customer Success Management (CSM) software / post-sales revenue platforms (horizontal SaaS, not industry-specific). CS Operations teams configure data integrations to pull Salesforce accounts and opportunities, product usage events (Mixpanel, Pendo, Segment, Snowflake, BigQuery), support tickets (Zendesk, Intercom, Jira Service Management), billing (Stripe, Zuora, Netsuite), and survey/NPS data into Totango's customer data hub.
Totango is consistently ranked in the top three customer success platforms by G2, Gartner, and Forrester (alongside Gainsight and ChurnZero), with ~1,798 reviews on G2 across its product lines and a Gartner Peer Insights presence in the Customer Success Management Platforms market.
Yes, for any B2B SaaS company that has standardized on Totango for customer success, it is the system of record for the entire post-sales motion: every customer account with health score history, every product usage event ingested from the JS collector or warehouse, every touchpoint (call, email, QBR) logged by CSMs, every task and SuccessPlay execution, success plan objectives and milestones, NPS/CSAT/survey responses, renewal forecasts and at-risk flags, segmentation and book-of-business assignments, and the integrations layer that joins it back to Salesforce, Zendesk, billing, and product data.
Founded 2010 in San Mateo, California by Guy Nirpaz and Omer Gotlieb as one of the original customer success platforms, predating the formal CSM software category. Raised ~$70M across multiple rounds from Pitango, Canvas, JVP, and others.
Data sync workflows via API are described as painful even for technical users; the platform was clearly designed for native connectors rather than custom integration. Documentation is fragmented across support.totango.com, int-hub.totango.com, and product-level help articles, hard to find a single authoritative reference. Full sourced list under Sources below.
Common alternatives include Gainsight, ChurnZero, Catalyst (now part of Totango), Planhat, Vitally, Custify. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.