The API Report CardAPI Index
Unbounce

Unbounce API

Landing Page Builder / Conversion Rate Optimization / Marketing · unbounce.com

A REST API, v0.4, at developer.unbounce.com covers accounts, pages, A/B tests, leads, and users. Access is not self serve; customers email support and wait a couple of business days for approval before generating keys. The version has not moved since 2018, and OAuth offers one full scope.

Last verified: July 2026Marketing & Sales
API GRADE
B
VERIFIED JUL 2026

SCORECARD

ExistenceGOODA documented REST API at developer.unbounce.com, current version v0.4, over JSON.
AccessPOORNot self serve: you must email support from your account address and wait for manual approval before keys can be generated.
CoverageGOODAccounts, sub accounts, domains, page groups, pages, A/B tests, leads, and users are all exposed.
AuthGOODHTTP Basic with an API key, or OAuth 2.0 with 600 second JWTs and a refresh flow.
Docs & DXGOODPublic docs plus a documented 500 requests per minute limit; webhooks fire on lead and form events.
StabilityGOODv0.4 has been the stable version since at least 2018; nothing breaks, but nothing new ships either.
Supergood: Unbounce shipped a real API. Most vendors don't; we ship near-native APIs for the rest.

Frequently asked questions

Unbounce scores B on the API Report Card. A REST API, v0.4, at developer.unbounce.com covers accounts, pages, A/B tests, leads, and users. Access is not self serve; customers email support and wait a couple of business days for approval before generating keys. The version has not moved since 2018, and OAuth offers one full scope.

Tried to integrate with Unbounce?
SOURCES
API access requires a manual support-team approval, adding 1-3 days of friction before any integration work can start developer.unbounce.com
Rate limit (500 req/min) is documented but Retry-After headers and per-endpoint throttle behavior are not, forcing developers to implement defensive exponential backoff stitchflow.com
Pagination uses a non-standard 'count' parameter (not 'limit') with 'offset', no cursor-based pagination, which breaks at very large lead datasets stitchflow.com
No public endpoints for user management (invite, role change, remove seat), admins must use the UI, blocking SCIM/IdP automation stitchflow.com
OAuth supports only 'full' scope, no granular permissions, so any third-party app gets admin-level access to the entire account developer.unbounce.com
API version v0.4 has been the current stable since at least 2018 with no public v1.0 or versioning roadmap, signaling slow API investment developer.unbounce.com
No native bulk export endpoint for leads or page analytics, customers must paginate page-by-page to extract their own data developer.unbounce.com
Community API support forum shows long unanswered threads and slow official engagement on integration issues community.unbounce.com
Pricing reset over 2023-2026 pushed the entry plan to $99/mo and gated A/B testing behind the $149/mo Experiment tier, features that used to be available on cheaper plans are now upsells landerlab.io
Smart Traffic, the AI feature Unbounce most heavily markets, is gated to the $249/mo Optimize tier and above landerlab.io
Traffic caps on lower plans (20,000 unique visitors/mo on Build) force agencies and growth-stage companies to upgrade quickly or face overage charges landerlab.io
Editor UX is dated relative to newer tools (Webflow, Framer), pixel-perfect drag-and-drop creates fragile responsive behavior on mobile g2.com
Page load performance on Unbounce-hosted pages has been called sluggish, hurting Quality Score in Google Ads and Core Web Vitals prismic.io
Customer support is described as slow and tier-gated; lower-plan customers report multi-day waits leadpages.com
Templates feel stale and similar across competitors, requiring heavy customization to stand out crazyegg.com
Difficult to use as a primary website builder, designed for single-page campaigns, not multi-page sites prismic.io