Broadly API
No public, self-serve API: api.broadly.com and developers.broadly.com do not exist, and the only developer doc is a CSS customization article for the chat widget. Native connectors are configured white-glove by Broadly's team; everything else funnels through Zapier or ApiX-Drive.
Frequently asked questions
Broadly scores D on the API Report Card. No public, self-serve API: api.broadly.com and developers.broadly.com do not exist, and the only developer doc is a CSS customization article for the chat widget. Native connectors are configured white-glove by Broadly's team; everything else funnels through Zapier or ApiX-Drive.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly.
Broadly is a cloud-based customer engagement, reviews, and messaging platform built for U.S. local service businesses.
Vertical: Customer messaging, reviews, and reputation management for local brick-and-mortar SMBs (horizontal SaaS with light vertical packaging). A home-services owner or front-desk staffer logs into the Broadly web app or mobile app (iOS/Android) and sees a unified inbox of every SMS thread, web chat conversation, missed-call text-back, and Google/Facebook review on a single screen.
Medium.
Yes, for any local SMB that runs its customer-facing communications on it, Broadly is the system of record for the entire customer interaction graph: every inbound and outbound SMS/MMS thread, web chat conversation, missed-call text-back, AI Receptionist transcript and booking, Google and Facebook review (and the response history), review-request send/conversion/decline data, email and SMS marketing campaign send/open/reply, contact records with consent and opt-in status, scheduled appointments, text-to-pay / Pay-Over-Time transactions, business-listing sync state across 40+ directories, and local-SEO keyword tracking data.
Mature, mid-stage, post-acquisition.
No public developer portal, REST API reference, OAuth flow, or webhook catalog, Broadly customers cannot programmatically pull their own reviews, messages, contacts, or payments. Native integrations are limited to ~11 named partners (ServiceTitan, Jobber, Clio, Shopmonkey, Tekmetric, Mitchell, Booker by Mindbody, PawLoyalty, PetExec, Gingr, Shopware, NapaTracs, QuickBooks); everything else routes through Zapier or ApiX-Drive. Full sourced list under Sources below.
Common alternatives include Podium, Birdeye, NiceJob, Thryv, Weave, Swell. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.