Broadly API
No public, self-serve API: api.broadly.com and developers.broadly.com do not exist, and the only developer doc is a CSS customization article for the chat widget. Native connectors are configured white-glove by Broadly's team; everything else funnels through Zapier or ApiX-Drive.
Frequently asked questions
Broadly scores D on Supergood's API Report Card. No public, self-serve API: api.broadly.com and developers.broadly.com do not exist, and the only developer doc is a CSS customization article for the chat widget. Native connectors are configured white-glove by Broadly's team; everything else funnels through Zapier or ApiX-Drive.
Without a usable official API, teams fall back on manual exports, file drops, or one-off vendor integrations. The other option is an unofficial API layer like Supergood that automates the authenticated web app directly. Site terms may apply to any integration approach, and how they apply is a determination each team makes for itself.
Broadly is a cloud-based customer engagement, reviews, and messaging platform built for U.S. local service businesses.
Vertical: Customer messaging, reviews, and reputation management for local brick-and-mortar SMBs (horizontal SaaS with light vertical packaging). A home-services owner or front-desk staffer logs into the Broadly web app or mobile app (iOS/Android) and sees a unified inbox of every SMS thread, web chat conversation, missed-call text-back, and Google/Facebook review on a single screen.
Medium.
Yes, for any local SMB that runs its customer-facing communications on it, Broadly is the system of record for the entire customer interaction graph: every inbound and outbound SMS/MMS thread, web chat conversation, missed-call text-back, AI Receptionist transcript and booking, Google and Facebook review (and the response history), review-request send/conversion/decline data, email and SMS marketing campaign send/open/reply, contact records with consent and opt-in status, scheduled appointments, text-to-pay / Pay-Over-Time transactions, business-listing sync state across 40+ directories, and local-SEO keyword tracking data.
Mature, mid-stage, post-acquisition.
No public developer portal, REST API reference, OAuth flow, or webhook catalog, Broadly customers cannot programmatically pull their own reviews, messages, contacts, or payments. Native integrations are limited to ~11 named partners (ServiceTitan, Jobber, Clio, Shopmonkey, Tekmetric, Mitchell, Booker by Mindbody, PawLoyalty, PetExec, Gingr, Shopware, NapaTracs, QuickBooks); everything else routes through Zapier or ApiX-Drive. Full sourced list under Sources below.
Common alternatives include Podium, Birdeye, NiceJob, Thryv, Weave, Swell. Graded alternatives appear under "More from the report card" below.
Supergood's grades measure one thing: can a customer's engineering team get their own data out programmatically? Supergood checks six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and rolls them into a letter grade. Supergood re-verifies grades, and they only move on evidence.
Not that we could find. As of August 2026 there is no official Broadly MCP server in any public registry, and no maintained community server we're aware of. We re-verify this periodically — report an inaccuracy below if we missed one.
Not natively. Broadly doesn't publish an MCP server, so MCP clients like Claude, Cursor, and Codex have nothing to connect to out of the box. If that changes, this page will reflect it.