Drift API
Drift documented a self-serve REST API at devdocs.drift.com covering contacts, conversations, playbooks, and SCIM, with webhooks and free API use for customers. The platform is being shut down: Salesloft sunset Drift on March 6, 2026, after the 2025 OAuth breach forced revoking every token.
Frequently asked questions
Drift scores A on Supergood's API Report Card. Drift documented a self-serve REST API at devdocs.drift.com covering contacts, conversations, playbooks, and SCIM, with webhooks and free API use for customers. The platform is being shut down: Salesloft sunset Drift on March 6, 2026, after the 2025 OAuth breach forced revoking every token.
Drift has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
Drift is a B2B conversational marketing and sales chat platform: a website chat widget, an automated 'Playbooks' campaign engine that fires chatbots based on visitor behavior/firmographics, AI chat agents that qualify leads and book meetings, 'Fastlane' that lets high-intent buyers skip forms and go straight to a sales rep, conversational landing pages, real-time visitor identification ('deanonymization'), ABM-style account-based targeting, video/email integrations, and a routing engine that pushes qualified conversations into Salesforce, Marketo, HubSpot, or Salesloft cadences.
Vertical: B2B conversational marketing / website chat / AI sales chat (horizontal, not industry-specific). Marketing ops builds Playbooks (chatbot flows triggered by visitor URL, source, account list, or behavior), targets specific accounts via Drift Intel / Demandbase / 6sense audiences, and routes high-fit visitors to chat queues monitored by SDRs.
Drift was top-tier in B2B conversational marketing through 2023 with ~5,000 customers, $107M in venture funding (General Catalyst, CRV, Sequoia, HubSpot Ventures), a $1B+ private valuation, 600+ employees pre-acquisition, and category-defining brand.
Yes, but on a shrinking clock.
Founded 2015 in Cambridge, Massachusetts by David Cancel (former HubSpot CPO) and Elias Torres.
Aug 2025 OAuth supply-chain breach: attackers used stolen Drift OAuth tokens to exfiltrate data from 700+ downstream Salesforce orgs over a ten-day window. Salesloft revoked ALL active Drift OAuth + refresh tokens during incident response, every integrator had to re-auth from scratch. Full sourced list under Sources below.
Common alternatives include Intercom (Fin), Qualified, HubSpot Chat / Breeze, 1mind, Warmly, Salesforce Agentforce. Graded alternatives appear under "More from the report card" below.
Supergood's grades measure one thing: can a customer's engineering team get their own data out programmatically? Supergood checks six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and rolls them into a letter grade. Supergood re-verifies grades, and they only move on evidence.
Not that we could find. As of August 2026 there is no official Drift MCP server in any public registry, and no maintained community server we're aware of. We re-verify this periodically — report an inaccuracy below if we missed one.
Not natively. Drift doesn't publish an MCP server, so MCP clients like Claude, Cursor, and Codex have nothing to connect to out of the box. If that changes, this page will reflect it.