Drift API
Drift documented a self-serve REST API at devdocs.drift.com covering contacts, conversations, playbooks, and SCIM, with webhooks and free API use for customers. The platform is being shut down: Salesloft sunset Drift on March 6, 2026, after the 2025 OAuth breach forced revoking every token.
Frequently asked questions
Drift scores A on the API Report Card. Drift documented a self-serve REST API at devdocs.drift.com covering contacts, conversations, playbooks, and SCIM, with webhooks and free API use for customers. The platform is being shut down: Salesloft sunset Drift on March 6, 2026, after the 2025 OAuth breach forced revoking every token.
Drift has a workable official integration path. Most engineering teams can build against it directly. Open API: self-serve, documented, with SDKs
Drift is a B2B conversational marketing and sales chat platform: a website chat widget, an automated 'Playbooks' campaign engine that fires chatbots based on visitor behavior/firmographics, AI chat agents that qualify leads and book meetings, 'Fastlane' that lets high-intent buyers skip forms and go straight to a sales rep, conversational landing pages, real-time visitor identification ('deanonymization'), ABM-style account-based targeting, video/email integrations, and a routing engine that pushes qualified conversations into Salesforce, Marketo, HubSpot, or Salesloft cadences.
Vertical: B2B conversational marketing / website chat / AI sales chat (horizontal, not industry-specific). Marketing ops builds Playbooks (chatbot flows triggered by visitor URL, source, account list, or behavior), targets specific accounts via Drift Intel / Demandbase / 6sense audiences, and routes high-fit visitors to chat queues monitored by SDRs.
Drift was top-tier in B2B conversational marketing through 2023 with ~5,000 customers, $107M in venture funding (General Catalyst, CRV, Sequoia, HubSpot Ventures), a $1B+ private valuation, 600+ employees pre-acquisition, and category-defining brand.
Yes, but on a shrinking clock.
Founded 2015 in Cambridge, Massachusetts by David Cancel (former HubSpot CPO) and Elias Torres.
Aug 2025 OAuth supply-chain breach: attackers used stolen Drift OAuth tokens to exfiltrate data from 700+ downstream Salesforce orgs over a ten-day window. Salesloft revoked ALL active Drift OAuth + refresh tokens during incident response, every integrator had to re-auth from scratch. Full sourced list under Sources below.
Common alternatives include Intercom (Fin), Qualified, HubSpot Chat / Breeze, 1mind, Warmly, Salesforce Agentforce. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.