Hibu API
No public API. Hibu publishes no developer portal, API reference, webhooks, or SDK, and customers cannot programmatically pull their own leads, reviews, or campaign data. The only marketed integration is a one-way QuickBooks billing sync inside Hibu One; everything else is dashboard-only.
Frequently asked questions
Hibu scores C+ on the API Report Card. No public API. Hibu publishes no developer portal, API reference, webhooks, or SDK, and customers cannot programmatically pull their own leads, reviews, or campaign data. The only marketed integration is a one-way QuickBooks billing sync inside Hibu One; everything else is dashboard-only.
Hibu has an official API, but teams routinely hit its limits: gated access, partial coverage, or paid tiers. Most end up supplementing it with exports or an unofficial API layer like Supergood.
Hibu is a U.S. digital-marketing services company headquartered in Cedar Rapids, Iowa, owned by H.I.G. Capital and serving 50,000+ local small and mid-sized businesses through a 650+ person field sales force and a tech-enabled service-delivery team.
Field Service Management / SMB marketing services, Hibu's customers are U.S. local service businesses, with documented concentration in essential-service verticals: home services (HVAC, plumbing, electrical, roofing, contractors, landscapers), automotive (repair shops, body shops, towing), medical and dental practices (dentists, chiropractors, opticians), veterinary and pet services, professional services (law firms, accounting, insurance), and multi-location franchises. A Hibu rep meets with an SMB owner (often in-person via a local field-sales rep), scopes a 6-month contract, and onboards the business onto Hibu One.
High within the U.S. SMB-marketing-services segment but not a category-defining brand.
Hibu sits on the top-of-funnel marketing layer for 50,000+ U.S. SMBs and holds, on each customer's behalf: website content and traffic analytics for the Smart Site, Google/Meta/Microsoft/Amazon ad campaign structure, spend, and performance, business-listings data across the directory ecosystem, review-request campaigns and review responses, the unified Hibu One inbox of inbound text messages, web-form fills, social chats, and reviews, AI-scored lead records, autoresponder/marketing-automation flows and contact lists inherited from the Signpost stack, appointment data, billing and invoicing (synced to QuickBooks Online), and account/contract terms.
Mature, modernized through acquisition. Hibu's origins trace back to the U.S. arm of the former Yell Group (Yellow Pages) and was spun out and rebranded as Hibu Inc. in the mid-2010s, eventually becoming an H.I.G. Capital portfolio company.
No public developer documentation exists at hibu.com or dashboard.hibu.com, search results confirm no API portal, OAuth flow, or REST endpoint catalog is published. Hibu's Tiger Pistol social-ads integration is white-labeled and internal, SMB customers have no path to query or control Meta ad performance through a Hibu-exposed API. Full sourced list under Sources below.
Common alternatives include Thryv, Scorpion, ReachLocal (Gannett), RevLocal, Vivial, Boostability. Graded alternatives appear under "More from the report card" below.
Grades measure one thing: can a customer's engineering team get their own data out programmatically? We check six things (whether a real API exists, how access is gated, data coverage, auth quality, docs and developer experience, and stability) and roll them into a letter grade. Grades get re-verified, and they only move on evidence.