Fashion GPS (Launchmetrics) API
Fashion GPS, now part of Launchmetrics' Brand Performance Cloud, is the industry-standard sample management and PR workflow platform for fashion, lifestyle, and beauty brands. An unofficial API lets you programmatically pull samples, requests, contacts, events, and coverage data—and push updates like new sample requests, check-in/check-out movements, and returns back into Launchmetrics.
What is Fashion GPS (Launchmetrics)?
Launchmetrics is a brand performance software provider for the Fashion, Lifestyle, and Beauty industries, serving 1,700+ brands across more than 100 countries through its Brand Performance Cloud. Fashion GPS—founded in 2006 by Eddie Mullon to replace paper-based sample closets—became the industry standard for sample tracking and PR event management and now operates as the Samples and Events products inside Launchmetrics. Brands use it to traffic physical and digital samples, manage press requests and returns, run runway shows and events, maintain contact databases, and tie sample send-outs to editorial coverage and Media Impact Value (MIV)®.
Core product areas include:
- Sample Management (formerly Fashion GPS)—sample trafficking, press requests, borrowing history, check-in/out, and returns
- Event Management (GPS EVENTS®)—in-person, digital, and hybrid event organization and measurement
- Digital Showrooms—branded collection showcasing and asset distribution
- Email & Contact Management—collaborative contact database, drag-and-drop email templates, and CRM sync
- PR / Media Monitoring—editorial mention tracking across print, online, and social in 200+ countries
- Media Impact Value (MIV)®—proprietary metric linking sample activations and coverage to campaign ROI
Common data entities:
- Samples, SKUs, Looks, Collections, Sample Movements
- Requests, Check-outs, Check-ins, Returns, Loss/Credit Records
- Contacts, Companies, Editors, Publications, Distribution Lists
- Events, RSVPs, Guests, Showrooms, Coverage / MIV records
The Fashion GPS (Launchmetrics) Integration Challenge
Brands run mission-critical sample and PR workflows on Launchmetrics every season, but turning portal- and app-driven operations into API-driven automation is non-trivial:
- No documented public API: Launchmetrics markets "API Integration" for contact sync but exposes no open developer portal, endpoints, or SDKs—access is gated behind sales
- Mobile-first sample data: Much trafficking happens through the Samples mobile app (barcode scans, check-in/out), so movement data lives behind authenticated app flows
- Multi-product spread: Samples, Events, Showrooms, and Contacts each have their own object models and IDs that must be stitched together for a unified view
- Seasonal, high-volume bursts: Fashion-week and market-week peaks generate request and movement spikes that brittle scraping can't keep up with
- Coverage-to-sample linkage: Connecting send-outs to editorial clips and MIV requires reconciling identifiers across Samples and the monitoring side of the platform
- Loss, credit, and invoice handling: Returns, missing-sample charges, and credit requests carry financial and audit implications that need precise state handling
How Supergood Creates Fashion GPS (Launchmetrics) APIs
Supergood reverse-engineers the authenticated Launchmetrics web and mobile flows—Samples, Events, Showrooms, and Contacts—to deliver a resilient, normalized API layer for your account without waiting on a partner program.
- Handles username/password and MFA securely in a managed session
- Maintains session continuity with automated refresh and change detection across seasonal traffic
- Normalizes responses across Samples, Requests, Events, Contacts, and Coverage so you integrate once against consistent objects
- Reconciles sample movements with editorial coverage and MIV records to keep activation-to-impact links intact
Use Fashion GPS (Launchmetrics) with AI agents: Launchmetrics MCP Server →
Getting Started
- Schedule Integration Assessment
Book a 30-minute session to confirm your Launchmetrics products, sample and event workflows, and authentication model.
- Supergood Generates and Validates Your API
We deliver a production-ready Launchmetrics adapter tailored to your account, products, and entitlements.
- Deploy with Monitoring
Go live with continuous monitoring and automatic adjustments as Launchmetrics evolves.
API Endpoints
Authentication
/authenticateAuthenticate to a Launchmetrics account using username/password or MFA and obtain a session token for downstream calls.
Samples
/samplesList samples with filters for collection, season, SKU, location, and current status across your sample closet.
Requests
/requestsRetrieve press and pull requests with status, requester, due date, and associated samples.
Requests
/create_requestCreate a new sample request and assign samples to a contact or publication for check-out.
Sample Movements
/checkin_sampleRecord a check-in or return movement for a sample, including condition, location, and loss/credit handling.
Contacts
/contactsPull contacts, companies, editors, and distribution lists for sync with CRM and outreach tools.
Use Cases
Sync sample inventory and movements to a warehouse
- Pull samples, SKUs, and collections from the sample closet into a single warehouse - Stream check-in, check-out, and return movements to downstream BI and inventory tools - Surface overdue, lost, and credit-pending samples for retention and loss-prevention workflows
Automate press and pull request handling
- Create and update sample requests from your PMS or DAM without portal clicks - Assign samples to editors and publications and track due dates programmatically - Route approvals, declines, and returns back into Launchmetrics automatically
Keep contacts in sync with CRM and outreach
- Pull contacts, companies, and distribution lists for two-way CRM sync - Apply custom fields and relationship data across collaborating teams - Trigger outreach workflows when a contact or publication record changes
Tie sample send-outs to coverage and MIV
- Reconcile sample movements with editorial coverage and Media Impact Value records - Stream event RSVP and showroom activity to campaign reporting tools - Measure activation-to-impact across seasons in your own analytics stack
Technical Specifications
Authentication
Username/password and MFA handled in a managed, encrypted session
Connectivity
Authenticated Launchmetrics web and mobile (Samples app) flows reverse-engineered into a stable API surface
Response format
Normalized JSON across Samples, Requests, Events, Contacts, and Coverage objects
Rate limits
Adaptive throttling tuned to your account to avoid platform-side limits during fashion-week peaks
Session management
Automatic session refresh, MFA replay handling, and credential rotation
Data freshness
Near real-time pulls for samples, requests, and movements with optional scheduled batch syncs
Security
Encrypted credential vault, scoped access tokens, SOC 2-aligned controls, and audit logging
Webhooks
Event-style callbacks for new requests, sample check-in/out, returns, and coverage updates
Latency
Sub-second reads on cached entities; multi-second writes when posting requests and movements
Throughput
Horizontally scaled workers sized to seasonal sample and request volume across multiple products
Reliability
Retry, backoff, and idempotency keys for request creation, check-ins, and return transactions
Adaptation
Continuous monitoring of Launchmetrics releases and UI changes to keep the integration stable
Frequently asked questions
Launchmetrics markets "API Integration" for contact synchronization but publishes no open developer portal, documented endpoints, or SDKs. Supergood builds an API for your account by working against the authenticated web and mobile flows, so you get programmatic access without a partner program.
Yes. Much sample trafficking—barcode scans, check-in/out, returns—happens in the Samples app. Supergood reverse-engineers those authenticated mobile flows so movement data is exposed through the same normalized API surface as web data.
Yes. Supergood normalizes data across Samples, Event Management, Digital Showrooms, and Email & Contact Management so events, RSVPs, showroom activity, and contacts sit alongside sample and request entities in one integration.
Yes. Supergood reconciles sample movements with editorial coverage and MIV® records, so activation-to-impact links are preserved when you push the data into your own analytics or reporting stack.
The integration uses adaptive throttling, automated session refresh, and horizontally scaled workers sized to seasonal request and movement bursts, with retries and idempotency keys to keep writes reliable under load.