Envoy B2B API
Envoy B2B is a wholesale B2B platform for footwear, apparel, and hard-goods brands that combines order capture, digital catalogs, showrooms, and sales-rep tooling with ERP integrations like NetSuite. An unofficial API lets you programmatically pull wholesale orders, products, inventory availability, customers, and invoices—and push updates like new orders, account segments, and catalog assortments back into Envoy B2B.
What is Envoy B2B?
Envoy B2B is a wholesale B2B commerce and content platform for footwear, apparel, hard-goods, sunglasses, and accessories brands. Brands use Envoy B2B to capture pre-book and replenishment orders, build digital catalogs and workbooks, run wholesale showrooms and collaborative digital sales rooms, segment accounts with custom pricing, and equip field reps with a mobile-first ordering app—serving more than 60,000 active retailers across 35 countries with customers including Twisted X, Topo Designs, Wolverine, OOFOS, and Saucony.
Core product areas include:
- Ordering Tools (pre-book capture, Excel import, replenishment, recently-ordered views)
- Account Management (segmentation with customized pricing for retail groups)
- Digital Catalog Builder and Digital Press content studio for catalogs and workbooks
- Showroom wholesale storefront and Digital Sales Room (DSR) collaborative selling space
- Line Planning Tools and Analytics & Insights (engagement feed, content performance, assortment recommendations)
- Mobile-first rep app and Envoy B2B Studios creative services (photography, catalogs, 3D modeling)
Common data entities:
- Wholesale Orders, Pre-book Orders, Replenishment Orders, Order Lines
- Products, Variants, Assortments, Line Plans, Catalogs
- Inventory (Available-to-Sell, Available-to-Purchase), Fulfillment Updates
- Customers, Retail Accounts, Account Segments, Custom Pricing Groups
- Invoices, Sales Reps, Showrooms, Digital Sales Rooms
The Envoy B2B Integration Challenge
Brands run their entire wholesale season on Envoy B2B, but turning its portal- and app-driven workflows into API-driven automation is non-trivial:
- ERP-centric integration model: Turnkey connectors target NetSuite and QuickBooks Commerce, with everything else routed through SFTP or Enterprise-tier custom work rather than an open public API
- Mobile-first data: Much of the rep ordering and catalog experience lives in a mobile app, making headless access to orders and assortments harder
- Per-account customization: Segmented pricing, custom assortments, and account-group rules vary by retailer, so generic integrations break across customers
- Bidirectional sync timing: Orders flow into the ERP while inventory, fulfillment, and invoice updates flow back—keeping both sides reconciled requires careful state handling
- Tier-gated capabilities: Custom ERP and SFTP integrations are reserved for the Enterprise product, so coverage differs by plan and deployment
- Authenticated sessions: Brand and rep logins gate the order, catalog, and analytics surfaces that automation needs to reach
How Supergood Creates Envoy B2B APIs
Supergood reverse-engineers Envoy B2B's authenticated web and mobile flows to deliver a resilient API layer for your account—without waiting on a partner program or custom SFTP build.
- Handles brand and rep authentication, including MFA, in a managed session
- Maintains session continuity with automated refresh and change detection across web and mobile surfaces
- Normalizes orders, products, inventory, customers, and invoices so you integrate once and rely on consistent objects
- Respects account segmentation, custom pricing, and assortment rules so data stays scoped to each retailer
Use Envoy B2B with AI agents: Envoy B2B MCP Server →
Getting Started
- Schedule Integration Assessment
Book a 30-minute session to confirm your modules, ERP connectors, and authentication model.
- Supergood Generates and Validates Your API
We deliver a production-ready Envoy B2B adapter tailored to your account, catalogs, and segmentation rules.
- Deploy with Monitoring
Go live with continuous monitoring and automatic adjustments as Envoy B2B evolves.
API Endpoints
Authentication
/authenticateAuthenticate to an Envoy B2B account using brand or rep credentials (including MFA) and obtain a session token for downstream calls.
Orders
/ordersList wholesale, pre-book, and replenishment orders with filters for account, status, season, and date range.
Orders
/create_orderSubmit a new wholesale order with line items, quantities, and account-specific pricing against the brand's catalog.
Catalog
/productsRetrieve products, variants, assortments, and catalog content with availability and pricing by account segment.
Inventory
/inventoryPull Available-to-Sell and Available-to-Purchase inventory levels and fulfillment status updates.
Customers
/customersList retail accounts, account segments, custom pricing groups, and assigned sales reps.
Use Cases
Sync wholesale orders into ERP and finance systems
- Pull pre-book, replenishment, and reorder data into NetSuite, an accounting system, or a warehouse - Push fulfillment and invoice status back to brand reporting and retailer-facing tools - Reconcile order, customer, and invoice records across Envoy B2B and the ERP
Keep product, catalog, and inventory data in sync
- Stream products, variants, and assortments into PIM, ecommerce, and BI systems - Surface Available-to-Sell and Available-to-Purchase levels to downstream allocation tools - Push updated catalogs and assortment campaigns back into Showroom and the catalog builder
Power analytics on rep and retailer engagement
- Pull account segments, custom pricing groups, and order history into a warehouse - Feed content-performance and engagement signals to revenue and merchandising dashboards - Track assortment recommendations and conversion across showrooms and digital sales rooms
Automate account onboarding and segmentation
- Provision new retail accounts and assign custom pricing groups without portal clicks - Sync account segments and rep assignments to CRM and incentive systems - Trigger catalog and assortment access changes as account tiers change
Technical Specifications
Authentication
Brand and rep username/password plus MFA handled in a managed session
Connectivity
Authenticated web and mobile-app flows; complements native NetSuite/QuickBooks Commerce and SFTP connectors where present
Response format
Normalized JSON across Orders, Products, Inventory, Customers, and Invoices
Rate limits
Adaptive throttling tuned to your account to avoid platform-side limits
Session management
Automatic session refresh, MFA replay handling, and credential rotation
Data freshness
Near real-time pulls for orders, inventory, and fulfillment with optional scheduled batch syncs
Security
Encrypted credential vault, scoped access tokens, SOC 2-aligned controls, and audit logging
Webhooks
Event-style callbacks for order submission, fulfillment, inventory, and invoice changes
Latency
Sub-second reads on cached catalog and inventory entities; multi-second writes when submitting orders
Throughput
Horizontally scaled workers sized to seasonal pre-book and replenishment order volume
Reliability
Retry, backoff, and idempotency keys for order submission and bidirectional ERP sync
Adaptation
Continuous monitoring of Envoy B2B releases and account-specific configuration drift
Frequently asked questions
No. Supergood works against your existing Envoy B2B account through authenticated sessions, so you can automate orders, catalogs, and inventory without the Enterprise-tier custom integration or SFTP setup.
It complements it. If you already run the certified NetSuite SuiteApp, Supergood adds programmatic access to the surfaces it doesn't cover; if you use a different ERP or none, it gives you a normalized API without waiting on a turnkey connector.
Yes. Supergood reverse-engineers both the web and mobile-app surfaces, so orders, assortments, and catalog content captured through the rep app are reachable through the same normalized API.
Yes. Responses preserve each retailer's segment, custom pricing group, and assortment rules rather than forcing a generic schema, so data stays scoped correctly per account.
Yes. Beyond reads, the API supports writes such as creating wholesale orders, updating account segments, and pushing catalog and assortment changes back into the platform.