DriveCentric API
DriveCentric is an AI-powered automotive CRM that car dealerships use to manage leads, customer engagement, and sales workflows across text, email, and live video. An unofficial API lets you programmatically pull leads, customers, opportunities, vehicles, appraisals, and communication activity—and push updates like new leads, status changes, tasks, and outbound messages back into DriveCentric.
What is DriveCentric?
DriveCentric is an AI-powered CRM built specifically for car dealerships to streamline lead management, customer engagement, and sales workflows. Dealership teams use DriveCentric to capture and qualify leads, run multi-channel outreach across text, email, and live video, automate follow-ups with AI agents, manage the sales pipeline from prospect to sale, and drive service and trade-in retention—connecting to their DMS, inventory feeds, and OEM programs through 100+ integrations.
Core product areas include:
- Engagement Hub (core CRM and lead management)
- AI Agents (automated 24/7 lead response and follow-up)
- Integrated Communications (built-in texting, email, and live video)
- Marketing Automation (targeted campaigns and prospect nurturing)
- Mobile App (field access for sales representatives)
- DMS & Data Integration (DMS, inventory feeds, OEM programs)
Common data entities:
- Leads, Prospects, Sources, Campaigns
- Customers, Contacts, Households
- Opportunities, Deals, Pipeline Stages
- Vehicles, Inventory, Appraisals, Trade-ins
- Messages, Calls, Texts, Video Sessions, Emails
- Tasks, Appointments, Activities, Users
The DriveCentric Integration Challenge
Dealerships run their sales floor on DriveCentric daily, but turning its portal- and mobile-driven workflows into API-driven automation is non-trivial:
- Gated developer access: API access flows through a formal developer program and data agreements limited to approved vendors, so partnership sign-off is required before integration
- Mobile-first data: Much of the rep workflow—messaging, video, and follow-up—lives in the mobile app rather than a documented public API surface
- DMS and inventory entanglement: Lead, customer, and vehicle records are stitched together with DMS feeds and OEM programs, so IDs and lifecycle states span multiple systems
- Multi-channel communication logs: Text, email, call, and live-video activity are captured per customer, each with its own timeline and metadata to reconcile
- Per-dealership configuration: Pipeline stages, lead sources, user roles, and automation rules are tailored per store, so generic integrations break across rooftops
- Authentication and session handling: Dealer logins and session continuity complicate headless automation against the CRM
How Supergood Creates DriveCentric APIs
Supergood reverse-engineers authenticated DriveCentric sessions and workflows to deliver a resilient API layer for your dealership—across leads, customers, opportunities, inventory, and communications.
- Handles dealer login and MFA securely in a managed session
- Maintains session continuity with automated refresh and change detection
- Normalizes responses across leads, customers, opportunities, vehicles, and messages so you integrate once and rely on consistent objects
- Aligns with per-store pipeline stages, lead sources, and user roles to ensure accurate, scoped access
Use DriveCentric with AI agents: DriveCentric MCP Server →
Getting Started
- Schedule Integration Assessment
Book a 30-minute session to confirm your DriveCentric modules, rooftops, and authentication model.
- Supergood Generates and Validates Your API
We deliver a production-ready DriveCentric adapter tailored to your dealership configuration and data scope.
- Deploy with Monitoring
Go live with continuous monitoring and automatic adjustments as DriveCentric evolves.
API Endpoints
Authentication
/authenticateAuthenticate to a DriveCentric dealership account using credentials or MFA and obtain a session token for downstream calls.
Leads
/leadsList leads and prospects with filters for source, status, assigned user, and date range.
Leads
/create_leadCreate a new lead with contact details, source, and vehicle of interest, routed to the appropriate pipeline.
Opportunities
/opportunitiesRetrieve sales opportunities and deals with pipeline stage, status, and assignment filters.
Customers
/customersPull customer and contact records including household, vehicle, and trade-in details.
Communications
/send_messageSend an outbound text or email to a customer and log it against their communication timeline.
Use Cases
Sync leads and customers into your data warehouse
- Pull leads, prospects, and sources from DriveCentric into a central warehouse - Stream customer, household, and vehicle records for unified reporting - Reconcile DMS and OEM identifiers across systems for a single customer 360
Automate lead routing and follow-up
- Push new leads from web forms and third-party sources into DriveCentric - Trigger AI-agent follow-up and assign opportunities to the right rep - Update lead status and pipeline stage from downstream tools without portal clicks
Centralize multi-channel communication activity
- Pull text, email, call, and live-video activity per customer into analytics - Send outbound messages programmatically and log them to the timeline - Surface engagement and response metrics to BI and coaching dashboards
Keep inventory and appraisals in sync
- Push and pull vehicle appraisals and trade-in records between DriveCentric and inventory tools - Match vehicles of interest against live inventory feeds - Trigger trade-in and service retention workflows when records change
Technical Specifications
Authentication
Dealer credentials and MFA handled in a managed session
Connectivity
Authenticated browser and mobile flows surfaced as a normalized REST API
Response format
Normalized JSON across leads, customers, opportunities, vehicles, and messages
Rate limits
Adaptive throttling tuned to your dealership account to avoid platform-side limits
Session management
Automatic session refresh, MFA replay handling, and credential rotation
Data freshness
Near real-time pulls for leads, opportunities, and messages with optional scheduled batch syncs
Security
Encrypted credential vault, scoped access tokens, SOC 2-aligned controls, and audit logging
Webhooks
Event-style callbacks for new leads, status changes, appointments, and inbound messages
Latency
Sub-second reads on cached entities; multi-second writes when posting leads and messages
Throughput
Horizontally scaled workers sized to multi-rooftop dealership volume
Reliability
Retry, backoff, and idempotency keys for lead creation and outbound messaging
Adaptation
Continuous monitoring of DriveCentric releases and per-store configuration drift
Frequently asked questions
No. Supergood works against your existing authenticated DriveCentric sessions and entitlements, so you do not need to wait for formal developer-program or vendor data-agreement approval to start integrating your own dealership's data.
Yes. Supergood reverse-engineers the same authenticated surfaces the web and mobile apps use, so messaging, follow-up, and rep activity that primarily live in the mobile app are exposed through the normalized API.
Yes. Each store is profiled against its configured pipeline stages, lead sources, and user roles, so you can integrate one or many rooftops while preserving per-store configuration rather than forcing a generic schema.
Yes. Outbound messages are sent through the same channels DriveCentric uses and logged against the customer's communication timeline, so engagement stays unified in the CRM.
Supergood normalizes leads, customers, and vehicles while preserving the DMS, OEM, and inventory identifiers DriveCentric stitches together, so records reconcile cleanly across your connected systems.