Reynolds and Reynolds API
Reynolds and Reynolds is dealership management software (DMS) used by car retailers to run the core business—sales/desking and F&I, service and repair orders, parts inventory, CRM, and accounting. An unofficial API lets you pull customers, vehicles, deals, repair orders, parts on-hand
What is Reynolds and Reynolds?
Reynolds and Reynolds is a comprehensive dealership management platform for automotive retailers. It centralizes day-to-day operations for sales and F&I, service and parts, CRM, and back-office accounting—across products such as ERA-IGNITE and POWER—with tight permissions and audit controls.
Core product areas include:
- Sales & F&I (e.g., desking deals, lender submissions, F&I product enrollment)
- Service & Parts (e.g., repair orders, service appointments, labor ops, parts inventory)
- Accounting & Reporting (e.g., GL, AR/AP, schedules, end-of-day postings)
- CRM & Digital Retailing (e.g., leads, customer records, follow-ups, online checkout)
- Document Management & eContracting (e.g., deal jackets, signed forms, delivery paperwork)
Common data entities:
- Dealerships, Users, Roles, and Permissions
- Customers, Prospects, and Leads
- Vehicles and Inventory (VIN, stock number, pricing, status)
- Deals/Desking, F&I Products, Credit Applications
- Repair Orders, Service Appointments, Labor Lines, Parts Lines
- Parts Inventory, Purchase Orders, Suppliers
- Accounting Entries (GL, AR/AP), Cash Receipts
- Documents, Attachments, and Delivery Records
The Reynolds and Reynolds Integration Challenge
Dealerships rely on Reynolds and Reynolds every day, but turning portal-first workflows into API-driven automation is non-trivial:
- Module-specific interfaces and entitlements span Sales/F&I, Service, Parts, and Accounting
- Enterprise security (SSO, MFA, role-based controls) and strict auditability must be respected
- Mixed environments: some dealerships operate on-prem components alongside cloud portals
- Workflow complexity: desking and RO processes depend on dealership policies, OEM programs, and lender integrations
- Attachments and forms: e-contracts, delivery documents, and RO attachments require secure handling
How Supergood Creates Reynolds and Reynolds APIs
Supergood reverse-engineers authenticated browser flows and network interactions to deliver a resilient API endpoint layer for your Reynolds and Reynolds tenant.
- Handles username/password, SSO/OAuth, and MFA (SMS, email, TOTP) securely
- Maintains session continuity with automated refresh and change detection
- Normalizes responses so you can integrate once and rely on consistent schemas across modules
- Aligns with dealership entitlements and role-based permissions to ensure compliant access
Getting Started
- Schedule Integration Assessment
Book a 30-minute session to confirm your modules, licensing, and authentication model.
- Supergood Builds and Validates Your API
We deliver a hardened Reynolds and Reynolds adapter tailored to your workflows and entitlements.
- Deploy with Monitoring
Go live with continuous monitoring and automatic adjustments as the platform evolves.
API Endpoints
Authentication
/sessionsEstablish a session using dealership credentials. Supergood manages MFA (SMS, email, TOTP) and SSO/OAuth when enabled. Returns a short-lived auth token maintained by the platform.
Authentication
/sessions/refreshRefresh an existing token to keep sessions uninterrupted.
Vehicles (Inventory)
/dealerships/{dealershipId}/vehiclesList vehicles with filters and summary details.
Deals (Desking & F&I)
/dealerships/{dealershipId}/dealsCreate a retail or lease deal with pricing, lender data, and optional F&I products.
Service (Repair Orders)
/dealerships/{dealershipId}/repair-ordersCreate a repair order with customer/vehicle context, labor ops, and parts lines.
Customers
/dealerships/{dealershipId}/customersList customers and prospects with contact details.
Use Cases
Inventory & Customer Data Sync
- Mirror vehicles, customers, and users into your system of record - Keep VINs, stock numbers, pricing, and status synchronized for portals and OEM feeds - Normalize addresses, phones, and consent flags across multi-store operations
Sales and Desking Automation
- Generate deals from your digital retail experience with accurate taxes/fees - Push F&I products and lender selections; track approvals and delivery status - Sync deal updates to analytics and marketing automation for lifecycle engagement
Service Operations & Repair Orders
- Create repair orders from your scheduling product with labor ops and parts - Update RO statuses to drive technician workflow and customer notifications - Ingest service history to power retention campaigns and warranty insights
Accounting & Reconciliation
- Pull daily postings and receipts to reconcile with ERP (e.g., NetSuite, QuickBooks) - Automate settlement reports and AR aging snapshots - Attach supporting documents for audit trails
Technical Specifications
Authentication
Username/password with MFA (SMS, email, TOTP) and SSO/OAuth where enabled; supports service accounts or customer-managed credentials
Response format
JSON with consistent resource schemas and pagination across modules
Rate limits
Tuned for dealership throughput while honoring entitlements and usage controls
Session management
Automatic reauth and cookie/session rotation with health checks
Data freshness
Near real-time retrieval of inventory, deals, repair orders, and accounting objects
Security
Encrypted transport, scoped tokens, and audit logging; respects Reynolds and Reynolds role-based permissions
Webhooks
Optional asynchronous delivery for long-running workflows (e.g., deal approvals, RO status changes)
Latency
Sub-second responses for list/detail queries under normal load
Throughput
Designed for high-volume inventory sync and deal/RO processing
Reliability
Retry logic, backoff, and idempotency keys minimize duplicate actions
Adaptation
Continuous monitoring for UI/API changes with rapid adapter updates
Frequently asked questions
Supergood supports workflows across commonly used areas such as Sales & F&I (deals, lender data, F&I products), Service & Parts (repair orders, appointments, inventory), and Accounting (GL postings, receipts), subject to your licensing and entitlements. We scope coverage during integration assessment.
We support username/password + MFA (SMS, email, TOTP) and can operate behind SSO/OAuth when enabled. Sessions are refreshed automatically with secure challenge handling.
Yes. We can create deals with pricing, lender, and F&I details, and schedule service appointments or repair orders—while complying with dealership permissions and audit trails.
Yes. We support downloading artifacts and uploading attachments via signed uploads, with checksum validation and time-limited URLs.
Many dealerships have mixed environments. Our adapters are built to operate within the constraints of your deployment, with secure session management and continuous change detection.